Capri Sun has released a limited edition 'Moon Punch' to celebrate the total lunar eclipse. It is a cherry-flavored drink with a luminous pouch, and it comes in eight designs that symbolize different phases of the moon. Moon Punch's luminous packaging helps you explore the night sky. Capri Sun wants to provide children with the joy of outdoor exploration through this product.
Capri Sun collaborated with Snapchat to run a promotion where customers could take a picture of the moon and get free products. Consumers could take a picture of the moon with their Snapchat camera and follow a special link to get a chance to win a box of moon punches and a flashlight.
According to NASA, this total lunar eclipse will occur from the night of March 13 to the early morning of March 14. The partial eclipse will begin at 1:09 p.m. ET, while the total eclipse will last from 2:26 p.m. to 3:31 p.m. The entire eclipse will last from 11:57 a.m. to 6 a.m. Visible to the naked eye across the United States, this phenomenon, also known as the "blood moon," will turn the sky a spectacular shade of red.
“We strive to create moments that everyone can enjoy, from those who grew up drinking Capri Sun to kids of today,” said Jessica Barker, Senior Manager of Brand Communications. “This time, we’re shifting our gaze from the sun to the moon with our first-ever ‘Moon Punch.’”
