Brutalist Speakers: Extremely Refined Form
Swedish audio brand Transparent has unveiled its latest creation, the "Brutalist Speaker," a work of art that pays homage to the Brutalist architectural style that originated in 1950s Britain. The Brutalist Speaker's exterior is crafted from the 70% post-consumer recycled aluminum. Standing 60cm tall and weighing 12kg, it has a striking presence. Known for its transparent materials, Transparent has now taken a fresh visual approach, eschewing transparency. Per Brickstad, Transparent's creative director, explains, "This project is inspired by legendary architecture […]
Saudi Arabia 2034 World Cup Stadium Designs Revealed
Saudi Arabia has officially announced its bid to host the 2034 FIFA World Cup, unveiling a total of 15 stadiums. The tournament will be held in key cities, including Riyadh, Jeddah, Al-Khobar, Abha, and Neom. Neom, a 170-kilometer-long linear city currently under construction along the Red Sea coast, is expected to be home to some of the world's most unique stadiums. Eleven new stadiums will be built for the event, while four existing ones will be renovated. Riyadh will host the World Cup final […]
Tropicana's design nightmare resurfaces after 15 years
Tropicana collaborated with Sunhouse for a rebranding in August, marking its return to form 15 years after a major rebranding failure in 2009. At the time, PepsiCo, the company's owner, eliminated the classic arched logo and orange with a straw and replaced it with a simpler package. However, consumer backlash and plummeting sales led to the rebranding's failure. Tropicana lost over $100 million, making it one of the worst marketing failures in history. This rebranding simplified the brand's visual identity […]
