Shinsegae has unveiled a media façade to celebrate the holiday season, starting on November 1st, earlier than usual. An immersive video titled “Pursuit of Christmas Moments” was shown on an ultra-large 8K screen the size of three basketball courts. At the end of the video, a large ribbon that led the journey adds the phrase “Holiday Magic in Every Moment” to add to the excitement of the holiday season.
Shinsegae Department Store has installed lights that tell a warm winter story under the theme of 'Winter Fairy Tale'. Each store will hold winter season-limited promotions and events, and a romantic atmosphere has been created with gorgeous starlight lighting. A Shinsegae Department Store official said, "We chose this theme to tell a warm winter story to customers," and "We have created a special place where families and lovers can enjoy together with limited promotions and Christmas-related products."





Shinsegae Department Store Main Branch
- 63 Sogong-ro, Jung-gu, Seoul
- Screening time 17:30 – 22:30 (Running time approx. 4 minutes)