Super Matcha Rebranding: Solid and Upright Green Energy

Super Matcha has collaborated with Workroom Press for a rebrand. Super Matcha is a brand that has been engraved in people’s minds through its sophisticated font and intense green color that is persistently repeated. Super Matcha did not think that there was a problem with the existing brand identity, so they decided to improve the weaknesses of the font. It is said that it took a whole year just to refine the existing logo. They also released improvement process notes that contain traces of their efforts. The value that Super Matcha pursues is SUPER, and the products or services that convey the value are […]