Jessica Walsh, based in New York, has created her own type foundry focused on emotional typefaces. Beyond pure functionality, she offers custom typography services that speak to the soul of a brand on a deep and meaningful level. Drawing on her experience in brand identity and strategy, she has created typefaces that evoke moods and emotions, including Jubel (Joy), Conforto (Coziness), Onsra (Aspiration), and Serein (Serenity).

“Many foundries focus on creating fonts for mass distribution,” says Jessica Walsh. “We decided to focus on niche fonts that still have mass appeal, but also have a uniqueness that allows brands to stand out.”