UX, news

Scary Fast Apple Event: MacBook Pro and iMac with M3 chip

November 1, 2023
interaction, UI, ui/ux, ux, design, design compass, logical design, user experience, interaction, product

Apple's October 30th event has ended. This announcement was unusually conducted live online at 8 PM Eastern Standard Time and 5 PM Pacific Time.

MacBook Pro 14, 16, and 24-inch iMac equipped with M3, M3 Pro, and M3 Max chips were unveiled. The touch bar on the 14-inch MacBook Pro has disappeared. The most powerful M3 MAX features a 16-core CPU, 40-core GPU, and up to 128GB of integrated memory.

👁️ Designer Eye

new macbook

The exterior of the MacBook hasn't changed much. Available in space black with dark aluminum finish. Only available on M3 Pro and M3 Max models. The deep black color, which was mainly used only on the highest-end versions of the iMac and Mac Pro, is now available on the MacBook Pro as well. It is much darker than the similarly dark midnight color of the MacBook Air, which is a blue-toned dark gray. They use the enormous term ‘oxide sealing layer’ and explain that it leaves no fingerprint marks on the surface.

The new MacBook uses the M3 chip with next-generation GPU architecture and a faster CPU. The Liquid Retina XDR display is brighter than before, making it easier to view. Battery performance has also been improved, lasting up to 22 hours.

new imac

The 27-inch iMac was not released this time either. The iMac 24 is now equipped with the M3 chip and is available in 7 colors. It was shared that it features a 4.5K Retina display, wireless connectivity performance, and the best camera in its class. It is said that the accessories provided with the iMac are not USB-C.

Product introduction webpage

The way the web page introducing the product catches the user's attention is elegant. It is truly beautiful to reinterpret objects into shapes and place them in a layout. This time, the animation for the appearance of interactive elements that require the user to act in each section has been applied smoothly. However, it feels like more and more posts are being written to explain the functions.

Product introduction video

It is unfortunate that the expressions in the marketing video are somewhat direct. The animation is a bit unexpected and Hard Work isn't expressed as 'difficult' in a dramatic way, so I think it would have been nice if there had been more contrast in the message 'It's easy with a MacBook' at the end.