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Apple has sent out invitations to the September Apple event. It was shipped on Tuesday, August 29th, North American time. The Apple event will be held on Tuesday, September 12, 2023 (North America) and will be held online at 10 am. It will be held at the Steve Jobs Theater and can be viewed through the Korean translation service on Apple's official website or on YouTube.
Apple is famous for expressing its apple symbol in a unique form whenever it holds an event. Grab people's attention with elegant expressions that are related to the content to be presented but are not direct.
The Apple symbol on the invitation is a dusting of dark blue and gray. This can be seen as a hint at dark blue, titan gray, and titanium materials, which are likely to be new colors for the iPhone.
The event name, Wanderlust, is pronounced Wander Lust in German. Wander means hiking and Lust means desire. Together, these can be interpreted as ‘desire for travel.’ It is a new word in Wanderlust where a is changed to o. In the United States, it is said to have the meaning of 'craving something new', like traveling, and 'having a fling'. In Korea, it means ‘to dream’. ‘Achieve’ was written on the invitation.
Many people are looking forward to the announcement of the iPhone 15. It is predicted that everyone will support the USB-C type charging port, add titanium material, dark blue, and titan gray colors, and strengthen satellite communication.
Apple always powerfully conveys the power of design through stunning graphics. I am thankful that a company like this is the number one company in the world.
However, I am curious about what new life Apple will present to people in the future. The updates so far seem to be closer to solidifying their unique value. The Apple Vision Pro hasn't yet scratched that itch in our lives. AI is only used where absolutely necessary and no major changes have been announced yet. Where will Apple go in the future? I also think it would be nice if the company with the strongest design remained number one forever.
Every Tuesday morning, a designer with 16 years of experience curated Collect design trends.
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