CNET redefines a new visual identity, brand strategy and story with Collins. Design director Jump Jirakaweekul wanted the main visual elements to be timeless. Dating back to the 1950s-70s, inspired by elements of the printing press from the golden age of printing. Photographs and illustrations convey a bold, transcendental feel. It is said to be influenced by early 1970s science fiction and book covers and illustrations.
We receive the news of the world through various media. Among them, powerful media are trying to secure their own territory, but this time CNET's rebranding was new in terms of visual richness. Amidst the trend of flat and flashy serif typefaces, square, solid wordmarks are fresh. It is interesting that he presented his own wordmark form, not a plain sans serif without serifs or a serif that can be boring because it is too traditional. It is a wonderful branding that is richly directed toward a practical tool that makes everyday life better than representing a fleeting ideology or meaningless click-through.
