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DailyPay: Branding financial services without blue

March 23, 2022

Fintech company DailyPay has unveiled its new identity. I created a logo inspired by a coin flicked with a finger. It depicts a spinning coin, a rising sun, and a deposited coin that overturn existing experiences. I remember it because it is different from the way finance is expressed in blue for trust. If you want to convey the message that something is ‘new’, the best way is to express something that contradicts your existing experience!

https://www.itsnicethat.com/news/wolff-olins-dailypay-graphic-design-220322

Source: DailyPay, 2022
Branding: Wolff Olins
Illustration: https://minjimoon.com/

Jongmin Park

From freelancer to head of design at a unicorn startup, I've been creating impact through brand and product design for over 18 years. Currently, as CEO and editor-in-chief of Design Compass, I research design that drives business impact.