A slogan preference survey was conducted from December 28th, 2020 to January 31st, 2023. 'Seoul, my soul' took first place overall, but the gap with the second place 'Seoul for you' was narrow at 2.4%, so a final vote was recently held. As a result, 'Seoul, my soul' received 63.1%, which seems to be the final result. The MY SOUL SEOUL communication design produced by Brenden Design Studio, which can be seen as an early version of SEOUL my soul, won the 2023 iF […]
LG has unveiled a new brand identity that does 8 movements with animation. We shared a new brand direction and visual identity to reveal the value of Life is Good.
EA Sports has teamed up with Uncommon Creative Studio to rebrand the best-selling FIFA series as EA Sports FC. It has announced that it will become an EA SPORTS platform that creates, innovates, and grows new soccer experiences through console, mobile, and online platforms.
From the triangular passing technique or set play to the top triangle that marks the player character in the game. The new brand takes the motif of a triangle that has had a huge impact on football in general. Short videos combined with various team color patterns are cool. In collaboration with BUCK, we also created a motion design system inspired by the movement of the game itself. Triangular grids have been incorporated into all graphic languages.
Market Kurly has launched the Kurly Card. It has collaborated with BC Card to create a PLCC (Private Label Credit Card). Kurly Card allows you to accumulate up to 12% points by adding basic benefits (5%) and additional membership benefits (up to 7%) when making payments at Kurly-operated stores. It is said that it can also be used overseas with Amex. If you make a payment with a Kurly Card registered to 'Kurly Pay' by May 31, you will receive an immediate discount of 30,000 won (for first payments of 31,000 won or more) and 30,000 won points (for payments of 300,000 won or more […]
Kakao has created a new brand and service based on the keyword "story." They've launched "Story Home," which brings together Brunch Story, Kakao Story, and Tistory. Brunch Story is positioned as a space for writers to share refined stories of a different kind, Kakao Story as a social network, capturing precious moments from everyday life, and Tistory as a blog, bridging information and revenue. The existing symbol now features a consistent underline at the bottom. "Story" has been added to the end of Brunch, and all three services now have an overline in their wordmarks. […]
The Coca-Cola design team and creative agency Jones Knowles Rich have rebranded Fanta. The goal is to create a playful image that appeals to all ages, with a theme of “Truly Playful.” Rafa Abreo, global VP of Coca-Cola Design, says the rebranding of Fanta has been under consideration for two years. “It’s the most playful of Coca-Cola’s brands, but not in terms of expression,” he says. The decorative elements surrounding the wordmark have been […]
The legendary I ❤ NY, which Milton Glaser drew in crayon on the back of an envelope while riding in a taxi, has been reimagined as WE ❤ NYC. The “I” has been replaced with “We” to reflect the spirit of togetherness after the pandemic, and the iconic heart logo has been reshaped into an emoji. “NY” has been renamed “NYC” to focus on a narrower area. Art director Glaeum Clifford, who oversaw the new logo, said the idea was to add a modern twist. The font used on subway signs […]
Pepsi has rebranded after 14 years. Celebrating 125 years of history, the new brand will be implemented starting in 2024, as part of a challenge to become the first zero-sugar beverage brand. The new branding reflects Pepsi's long-standing heritage while maintaining its legacy and expressing its future direction. Since the 2008 rebranding, the Pepsi wordmark has been positioned outside the Pepsi globe symbol. A solid, bold black font is now centered. From a delicate and shy impression to a confident and assertive one […]
Cleancult has undergone a rebranding process in partnership with Robot Food. Founded in 2016, Cleancult is a Massachusetts-based eco-friendly startup. It's a brand of eco-friendly household cleaning refills made with FSC-certified, fully recyclable paper and free of harmful chemicals. They built their reputation through crowdfunding and focused on direct-to-consumer sales. Now, it's time for a fresh look to further expand their reach. The wordmark features sleek lettering and a star […]
OFFF is a world-renowned design festival held in Barcelona since 2001. It started as an online conference that presented creative works using the latest technology at the time, Flash, and has now become a huge festival that gathers voices on new images and aesthetics in the fields of design, art, entertainment, and digital culture. The OFFf prologue sequence has always been of high quality and has become a standard for judging the video, motion, and sound design of the era. This time, a beautiful and impressive video has been released. The festival's […]
Marin Living Foods has done a rebrand with The Working Assembly. Marin Living Foods is an almond milk company founded in California by Gaina Lieu, a former chef at Bauman College. The brand differentiation strategy using visual graphics is impressive. Depending on who you choose to represent your brand identity, your strategy can change, but I think they cleverly focused on how this brand would feel when placed alongside other milks. The most […]
Wise is a British company that provides international money transfer and remittance services. Previously known as 'TransferWise', it recently rebranded as 'Wise' in collaboration with design studio Ragged Edge. It is a global, beautiful, and bold branding. I think it is a model answer to what branding for a service that is not related to nationality is. It is designed to be understood by anyone in the world with just visual images while providing a fresh expression that breaks the boringness of the existing. The most striking thing is […]
