Zigzag is a representative fashion platform in Korea established in 2015. It started as a service that helps consumers conveniently compare and purchase products by gathering small online shopping malls. At the time, there were many online shopping malls, but users were experiencing the inconvenience of having to visit each site individually. To solve this problem, Zigzag introduced a differentiated function that searches products from multiple shopping malls in one place and provides a personalized recommendation service.
ZigZag quickly gained attention by focusing on mobile-centric user experience during its growth process. In particular, it improved UI/UX targeting female users in their teens and twenties and introduced a personalized recommendation algorithm utilizing big data. In 2020, it surpassed 3 million monthly active users (MAU), establishing itself as one of the most popular fashion platforms in Korea. During this period, it also expanded simple payment functions and delivery services to improve customer convenience.
In 2021, the platform expanded further when Kakao acquired ZigZag. Through the combination with the Kakao ecosystem, marketing and technical capabilities were strengthened, and through this, the possibility of entering the global market beyond the domestic market was explored. ZigZag has grown beyond a platform that simply sells products and has established itself as a customized fashion curation service, and has grown into a major company leading the digitalization of the Korean fashion industry.
