Google has expanded the video production process by adding Gemini Omni and personal avatar features to Google Biz, a video creation tool for business use. Google Biz is a collaborative video app that supports planning, production, editing, and sharing within the Google Workspace environment. This update focuses on enabling users, even those with limited video production experience, to create video drafts based on descriptions and materials, make necessary edits, and take on the role of a presenter without appearing in person. It can be utilized for recurring business content such as corporate training, internal announcements, sales materials, project reports, and customer guide videos.
Gemini Omni is an AI feature within Google Biz that assists with video production and editing. Users can generate a draft composition by inputting the purpose and content of the video they wish to create, and more easily prepare the elements necessary for the production stage, such as scene composition, scripts, narration, and visuals. The process of converting existing documents or planning content into video format is also streamlined. In particular, it helps reduce production time when transforming text-based work materials into audiovisual content. Because Google Biz is connected to collaboration tools, it is also tailored to the workflow of reviewing and revising content as a team.
The Personal Avatar feature allows users to create a video presenter based on their own appearance. Users can input a script to generate scenes where their avatar speaks, without having to film in front of the camera every time. This is useful for situations where videos of the same format need to be produced frequently, such as educational videos or product descriptions. This is because it allows users to maintain the presenter's presence while reducing the burden of filming environments, schedules, and repetitive recording. Through this update, Google is strengthening Google Biz from a simple editing tool into an AI-based video production platform. Gemini Omni and Personal Avatars are considered features that lower the barrier to entry for professional video production and transform the way communication content is created within organizations.
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