The National Theater Company has unveiled its new corporate identity (CI). The company unveiled the new CI and dedicated font through official channels, signaling its intention to apply it to all future promotional materials and digital touchpoints.
For this renewal, Studio Shinshin was in charge of CI design, and Yangjangjeom was in charge of the exclusive typeface design. The two teams fine-tuned the geometric details of the previously text-based symbol to the point where they were barely noticeable, then systematized the results into a grid. Based on this grid, they redesigned the National Theater Company's Korean and English wordmarks, precisely aligning the symbol and logotype.
The National Theater Company of Korea (NTK) has chosen the amphitheater as the core motif of its new identity. They explain that the narrative of the meeting and expansion of tradition and modernity is realized through the visual elements of the amphitheater and its expanding auditorium. This visual system embodies the organization's goal of bridging traditional and contemporary theater, with the audience at the center and the goal of fostering more encounters.
The development of a dedicated font was presented as a mechanism to support this integrated operation. The National Theater Company stated that it developed a dedicated font to maintain a consistent visual identity. The simultaneous realignment of the CI and font is interpreted as a decision to maintain a consistent tone across various media, including the season key visual, printed materials, and web pages.
