Good design is difficult to judge. Until now, it had to be judged subjectively by one’s sense. Konica Minolta, the parent company of Kinko’s, used brain science and AI to analyze design as objective data. The EX Emotion program can confirm in specific numbers what kind of design people are attracted to and what areas they focus their eyes on.

EX Emotion can find out how customers see and think about a design in just a few minutes. The customer’s mind, captured through objective data, becomes a powerful basis for creating better designs.

Accurately analyzes the gaze of customers looking at designs.* Expresses in numbers which design elements, such as text and images, customers focus on. It is also easy to understand intuitively by expressing the analysis results as images such as thermal imaging cameras. (*AUC evaluation 80% verified)

We also analyze the feeling that the colors used in the design give. Color is an element that has a great influence on customers, but it is difficult to understand what effect it has. The results of the analysis in words and numbers are very helpful in selecting colors that effectively convey the feeling that the designer intended. Design that can be explained in words is a unique characteristic of EmotionalEX that other companies do not have.

Create a positioning map to compare competitor designs. Use AI (artificial intelligence) technology to numerically express the characteristics of the design. You can also place designs from other companies to see their position in the market at a glance. It helps you understand the differences from competitor designs and strategize in which direction to attack the market.

An event is currently underway on the official homepage ahead of the official launch of the Korean version of the EX Emotion Program in October. Visit the link below to pre-register and receive gifts and a chance to experience the EX Emotion Program for the first 100 people.