RDC 2023: Roblox Evolving as a Communication Tool

The Roblox Developer Conference (RDC), now in its 9th year, was held at the Fort Mason Center in San Francisco. Roblox, which now has 65.5 million users spending an average of 2.3 hours a day on it, has introduced a new form of communication.

You can now enjoy the evolution of avatars that express you, video calls with avatars that mimic your facial expressions, and VR experiences using Meta Quest.

©Roblox

👁️ Designer Eye

Roblox is famous for the creative avatars that users use to express themselves. In 2022, more than 10 million daily active users are said to have updated their avatars every day.

In the future, Roblox announced that it will allow users to customize their avatars using the API. From changing freckles or chin shape to items or outfits, you will be able to create them directly inside Roblox.

©Roblox

To make it easier for anyone to participate, you can also create an avatar by entering a text prompt in the recently popular ChatGPT style.

Machine learning technology that expresses emotions is expanded to accurately mimic the user's actual eye blink rate. The user's facial expressions are tracked using just a camera without any additional tracking equipment.

©Roblox

In addition to enjoyable experiences, the marketplace for creators is also evolving. As of June 2023, Roblox developers have earned a total of $680 million, and the company plans to introduce ways for creators to earn even more in the future.

All premium subscribers can create Marketplace items. You can offer subscription models, limited items, etc. It is said that a feature that will prevent duplication of items created by creators and allow them to claim ownership is also being developed.

©Roblox

📕 Editor's Notes

Roblox, which is best described as a metaverse, goes beyond being a game and becomes a platform. We are creating a world beyond a game where you win based on set rules. We proposed a new way to communicate through virtual space and focused on creating a new market within it.

It is noteworthy that it is not simply about increasing items or stocks to increase the size of the company. It seems like a great example of expanding upon your own unique essence.

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