There are so many people who are ahead of me in whatever they do. 1st place in particular is overwhelming. When you see them moving forward based on what they have achieved so far, it seems like they will never be able to catch up. How can I pass someone who started before me and already has a lot?
So will the company. No. 1 in my industry is far ahead. There are many people who work and have accumulated experience. That will free up your time. You will also make a lot of money by creating a money-making structure. What should I do to make the service and company I created go above and beyond? Should we be satisfied with taking a slice of the market pie?
Even in seemingly impossible situations, there are always superstars. This time, how companies gain value and make a profit. We have summarized our thoughts on how to dig into the weaknesses of a strong No. 1 company and what role design plays in the process.
value and price
The basis of the market is trading. Barter is basically giving what you have and receiving what you want. Since you cannot create all the value you want by yourself, you exchange it with someone else. For a transaction to happen, what each has must be of value to the other.
Companies mainly offer different values to get the other party's 'money'. The person paying the money I buy 'value' when I have a perceived surplus value. In order for a company to grow, the quality of value provided must increase, hidden costs must decrease, and the price paid by customers must increase.
giant blocking the way
1st place will have an advantage over us in all areas. The value you provide to your customers will be high in quality, low in hidden costs, and high in what customers pay for it. It must have been tightly structured so that it could never be won with the same rules. Money, time and people all probably far outweigh us.
Improving the quality of value you provide to your customers requires less money, time, and people. It's too small to reduce the cost of getting it through to the customer. The price customers pay isn't high either, so there's probably no way to get a further discount.
It seems impossible to beat No. 1 in the market the way No. 1 succeeded. So should we wait for the bread crumbs to fall by the side of this giant?
winning game
To beat the giant who has it all, you have to change the rules of the game. It is impossible to suddenly win all areas of market trading. In order to beat the giants and maximize profits, you must find a way that only you can do with a distinct strategy.
- Value creation is insanely unique or
- Value delivery is insanely fast
- Willingness to pay is insanely high
In order for me to win the game, I will have to come up with a strategy that cannot be won with money, time, or people alone. To be insanely unique, you'll need a skill that can produce completely different results with the same resources. In order to deliver insanely fast, the process of delivering value at any scale would need to be short or non-existent. For a willingness to pay insanely high, you'd have to put a hard-to-price value on the design, like its unique charm.
