Creative director Daniel Lee has released Burberry's first campaign, 'an ode to everything British'. Various British celebrities wearing Burberry posted photos taken at London landmarks on Instagram. In 2018, Riccardo Tisci collaborated with Peter Saville to release a minimalist brand, but Daniel Lee thought it was important to emphasize Burberry's British heritage again. Instead of the existing logo's London and England, he emphasized Established 1956. […]
We collaborated with Studio.dd on the brand identity of Hyundai Motor Company's UX STUDIO Seoul. The "Product UX Management Office," which designs Hyundai Motor Company's mobility experience, has been renamed the "Holistic User Experience Group (HUX Group)." UX STUDIO is an offline platform operated by HUX Group, a collaborative space where research findings are used to present a vision for future mobility and concretize goals and possibilities. The UX STUDIO is designed to investigate and reflect user experience throughout the entire process, from concept to mass production.
