Sprite Global Brand Renewal: We'll cut back on everything we can.

Sprite is rebranding. As part of its new global summer promotional campaign, 'Heat Happens,' it has unveiled a new logo and packaging. Coca-Cola's in-house design team and Turner DUckworth collaborated. The typeface itself is the main character, taking up almost the entire packaging. The dynamically trimmed typeface is impressive, following the flow of the eye. The line leading to rit gives the impression of riding a skateboard. The S, p, e fly across the multi-columned typeface […]