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With the advent of smartphones and apps, customer experience has had a significant impact on business success. Smartphones allowed users to use the app anytime, anywhere, and the more users used the app platform, the more profits the company could make. However, installing the app once was not enough. Users could turn off the app at any time if they didn't feel like it, and if they didn't like it, they could delete it and install another app. Therefore, the company wants to be liked by customers […] ]