This is the Gemini brand design, created by Google in collaboration with Porto Rocha. Gemini is Google's generative AI service, previously known as "Bard." However, as AI technology became more widespread, the original language and symbols became increasingly common, and Google felt the need to redefine its brand identity. Accordingly, Google positioned Gemini as "Google Magic" for a new generation, rather than simply a technology brand. At the heart of this redesign was "Spark," which embodies Gemini's magic […]
Church, a Los Angeles-based film post-production studio, has unveiled a new brand identity in collaboration with Brooklyn-based design studio Porto Rocha. Church, founded by Brazilian award-winning editor Ma Ferraz, has made a name for itself by working with global brands like Nike, Spotify, Calvin Klein, KFC, and Puma, as well as artists like Megan Thee Stallion and Peggy Gou. The redesign, as the name suggests, is reminiscent of a cathedral […]
The Cathedral of St. John the Divine, the world’s largest Gothic cathedral located in Manhattan, New York City, has unveiled a new brand identity in collaboration with design studio Selman. The refresh, presented with the campaign slogan “It’s Your Cathedral,” visualizes the cathedral’s spirit as a space open to all. The project began in close collaboration with brand strategy specialist Brand Federation, and was brought to life by design studio Selman. The typeface was developed by […]
Bike For Brain Health is an annual event that supports dementia research and patient care. Recently, designers Zoë Boudreau and Jesse Shaw brought it to life with a subtle yet powerful visual identity. They won Gold at Cannes Lions Young Lions for this project. The core graphic is a bicycle that distorts and changes shape. It visually symbolizes the state of confusion and cognitive changes experienced by dementia patients, while at the same time […]
Airbnb has officially launched "Airbnb Experiences," a program that allows travelers to authentically experience local culture. Beyond accommodations, this strategy aims to enrich travel experiences by offering diverse experiences led by local hosts. The campaign video, featuring the Beatles' "Magical Mystery Tour," serves as a soundtrack, emphasizing the excitement and mystery of travel. The captivating video, produced by animation studio Buck, visually captures the diversity of host-led urban experiences. Tours, […]
Founded in 2005, Big Cartel is an e-commerce platform focused on indie artists and creators. It is a 20th anniversary rebranding. We collaborated with London and LA-based design agency How&How. In a time of fierce competition in the e-commerce market, Big Cartel wanted to emphasize that it is a platform that helps creators put their ideas into action. The new slogan, ‘From day job to dream job’, is a way for the brand to go beyond a simple sales tool […]
This is a rebranding project for William Stout Architectural Books, located in San Francisco's Jackson Square. For the past 50 years, William Stout has been a leading provider of architectural books, design books, and even materials manuals. Acquired by the Eames Institute for Infinite Curiosity in 2022, the company is preparing for a fresh start. This prompted Jony Ive's design studio, LoveFrom, to develop a new graphic identity. Inspired by the bookstore's existing signage, LoveFrom created a custom "LF Washington" […]
Italian pasta brand Marco has collaborated with Ben Xu and Wei Hou of Shanghai-based design studio B&W Graphic Lab for a rebrand. The new brand identity features a sleek, streamlined typography, with subtle playfulness and wit for a youthful sensibility. The graphic elements, centered around the initial "M," resemble pasta and are utilized across a variety of applications. The packaging design harmoniously blends vibrant illustrations with […]
