Founded in 1948, British handmade chocolate brand Audrey has unveiled a new identity that bridges tradition and modernity through a brand renewal. This rebranding was completed in partnership with design studio Duzi.
Founded by master chocolatier William Payne, Audrey has been showcasing unique chocolates for decades, crafted with craftsmanship and meticulous attention to detail. The new brand leadership has reimagined the entire brand to preserve Audrey's heritage while delivering the emotional experience expected by today's consumers.
This renewal isn't simply a logo or packaging design change. Audrey defines chocolate as an "experience." From the aroma of cocoa that wafts from the moment you open the box, to the signature blue wrapping paper that touches your fingertips, to the vibrant patterns, every element is designed like a sensory ritual. Through chocolate, Audrey offers a moment to celebrate the small joys of everyday life.
To visually embody Audrey's philosophy, Duzi designed the packaging around hand-painted illustrations and patterns. Beyond simply providing attractive packaging, it offers a visual experience that sparks the imagination and moves the heart.
This campaign was further refined through a collaboration with photographer Becca B. Jones. The art direction and photography meticulously captured the bean-to-box production process and the diverse colors and textures of handmade chocolate cream, highlighting the unique quality and emotional impact of the product.
Audrey's signature fondant cream comes in a variety of flavors, including lemon, raspberry, and rose, and each chocolate is like a little invitation to celebrate a moment of connection and sharing.
