New York streetwear brand Bravest has released a unique new product. It is a large backpack called 'AIRPACK' inspired by Apple's AirPod case. With a spacious capacity of 44 liters and practicality, this bag goes beyond simple parody and adds functions for real users.
The biggest feature of the Airpack is its exterior that resembles an AirPod case and the dome-shaped mini pouch inside. These pouches are inspired by the AirPod earbuds and are empty inside, so they can store bulky items. Users can separate the pouches, and the space where the pouch is removed becomes deeper, making it suitable for storing various items. In addition, it faithfully performs the role of a basic bag, with a laptop sleeve, adjustable strap, and handle.
Bravest has proven its brand originality once again with this product. The Air Pack will be first unveiled at a pop-up store in Soho, New York on July 19th, and the official online release date is scheduled for July 25th. On the brand's Instagram, fans are responding to the fun idea of 'AirPods becoming a bag'. In particular, the storage structure utilizing the mini pouch in the shape of an earbud is receiving favorable reviews.
The design mimics the sleek white curves of the Apple AirPods case, and the closure method uses a zipper instead of a magnet to increase its usability in everyday life. With this product, Bravest suggests a kind of 'social gear' for those who want to express their individuality beyond simple fun. This bag, which is enough to attract people's attention thanks to its bold design, may be a bit burdensome for introverts, but it is expected to be the perfect choice for those who want to actively express themselves.
