Samyang Foods' Global Official Website It's a project.
This project was carried out in an integrated manner, from the development of the brand slogan and message to the design and development of the website, and the design studio 'Everyday Practice' was in charge of it. The core slogan, 'Spicy or Nothing', symbolically expresses Buldak's challenging attitude and confidence in its intense spicy flavor. This slogan goes beyond a simple marketing phrase and contains the brand philosophy of attempting to connect emotionally with global consumers.
The visual elements centered around the brand character 'Hochi' create a unique worldview of Buldak. The key visual animation combining flames and mandala patterns strongly conveys the brand's personality and energy. The interactive elements applied throughout the website provide an immersive experience where users feel as if they are experiencing the brand directly.
