Event platform Eventbrite has collaborated with design studio Buck to rebrand itself, moving beyond a simple ticketing service to become a cultural hub.
Eventbrite has set a new direction, positioning itself as a cultural hub for discovering live events, rather than simply a payment service. Instead of the old logo’s lowercase “e” in a circle, the new monogram has been redesigned to look like it was drawn with thick brush strokes. This squiggly shape is called “The Path,” and it symbolizes the journey of discovering and remembering events.
The new logo retains the same orange color as before, but with a different hue. A new color palette has been introduced, with a 'highlighter' neon and soft secondary colors. The new symbol can be transformed into various textures to suit the environment.
Not only the logo, but also the wordmark font has been changed. Founders Grotesk was selected as the main font, emphasizing a friendly yet modern feel. The linguistic identity has also been revamped, adding fun and liveliness to the brand communication.
We also developed illustration styles that can be used in various environments. One is a sticker library that can be used on social media, and the other is a collection of abstract illustrations that can be used throughout the app. These abstract illustrations are composed of flat black shapes and feature a design reminiscent of portals.
The app has also been given a makeover. Design agency Instrument was in charge of the app redesign, and new features such as curated lists have been added.
“Eventbrite’s new brand is all about movement, energy and emotion,” says Buck’s creative director Liron Eldar. “We designed the brand system to be more than just visible; it’s about engaging people. We worked with the feeling of being in a crowd or anticipating a great night out.”
