Pinterest has released its 'Pinterest Predicts' report predicting trends for 2025. This time, it has also released a customized color lineup based on the trends. "The Pinterest palette is based on data from Pinterest users' searches and saves. It can be used to inspire creators' mood boards and product development ideas," said Xanthe Wells, Pinterest's global vice president of creative.
.The five colors for 2025 are Cherry Red, Butter Yellow, Aura Indigo, Dill Green, and Alpine Oat. Cherry Red is a bold beauty look, while Butter Yellow is a warm pastel tone. Aura Indigo is a cosmic-inspired lilac shade, while Dill Green is a refreshing green. Alpine Oat is a neutral that is both comfortable and sophisticated.
These colors were chosen using Pinterest’s data-driven trend forecasting methodology and visual search technology. We analyzed searches like “cherry red fashion” and “soft yellow aesthetic” and tracked users’ saving behavior to determine which colors were popular.
Pinterest predicts that this palette will have an impact on culture in 2025. Whether you’re looking to reimagine your brand palette or refresh your personal projects, Pinterest hopes this color guide will inspire even more bold creatives in 2025.
