Aegis Asset Management has opened a smart office brand called Factorial. It collaborated with design agency CFC. It is said to contain the meaning of creating something new (1) by adding an idea (!) to possibility (0). The word mark, which combines various styles, is unique. The alphabet O is replaced with the number 0, the alphabet i with !, and the alphabet l with 1. It uses a unique silhouette icon that looks like it is running excitedly.
