With the advent of smartphones and apps, customer experience has had a significant impact on business success. Smartphones allowed users to use the app anytime, anywhere, and the more users used the app platform, the more profits the company could make.
However, installing the app once was not enough. Users could turn off the app at any time if they didn't feel like it, and if they didn't like it, they could delete it and install another app. Therefore, the company worked hard to please customers. We have designed the optimal experience by empathizing with the user's mind and understanding the context. I tried not to waste even a single minute.
After smartphones, which were a revolution in information distribution, AI, a revolution in information creation, began. The need to be chosen by providing a better experience to customers will not change. When technology develops and anyone can create similar things, what skills should a designer have in order to create a better experience than others?
Imagination is a powerful and unique value for designers. Business designs abstract market interactions. Mainly, the transaction is structured to determine what value the user will get and how much it will cost. Engineers design implementations that behave according to rules. Mainly, we design how the implementation will respond when the user takes an action that meets the conditions.
Designers design the moments when customers and media actually interact. Imagine the moment a user enters a restaurant, the moment they eat the most delicious food, and the moment they pay and leave. We design specific designs by imagining what users should see and feel.
The more you can imagine what kind of final experience you want to create using images or information easily created with AI, the better experience you will be able to design.
I will design with more complex materials while AI creates the simple ones for me. At this time, the ability to interpret what the material I am dealing with means and how it functions will become more important.
For example, if in the past it was important to draw buttons and text fields one by one or build a design system according to specific rules to create a specific page, in the future it will be important to imagine what will happen to the user by looking at the page generated by a machine according to the rules. It will.
When you can interpret in detail what the page means throughout the user's entire problem-solving process, you will be able to design better experiences.
The ability to judge the consequences of the choices I make will become more important.
Until now, ‘algorithms’, a method of distributing information, dominate the world. I gained strength from what content was shown in the most exposed areas of the platform.
Now, the production of basic information such as text and images has increased. Just as platforms carefully considered and selected algorithms that would work for people, it will now be important for individuals to judge and choose which of the numerous results is good.
Judgment requires intention. That way, you can sort out what is important and what is not important. The platform has chosen to ensure that users use its services over and over again, while also growing profits for the company. What should we choose going forward?
It's a difficult question, but only when we can clearly judge based on the intent of people's choice will we be able to design better experiences.
Every Tuesday morning, a designer with 16 years of experience curated Collect design trends.
