Collab: Catching up with the tick-tock of shorts

YouTube Shorts has unveiled a feature that improves the Creator experience.

With TikTok's short videos trending around the world, YouTube quickly entered the fray to compete as a video platform. YouTube Shorts is now said to be used by over 2 billion people each month.

Compared to TikTok and Reels, Shorts has been criticized for having weak social communication, but this update provides a better creator experience than before.

©Youtube

👁️ Designer Eye

New features include remixes, transitions, stickers, live and more.

The most impressive feature, 'Collab', is a tool that allows you to record shorts videos side by side with other YouTube or shorts. It has been added as a new feature of Remix, following 'Green Screen', which uses YouTube or shorts as the background, and 'Cut this video', which cuts and cuts YouTube videos. Splitting can be applied by selecting a layout option. Collab will launch on iOS and later on Android in the coming weeks.

©Youtube
©Youtube

We've also added dozens of new Short effects and stickers over the past few months. You can also reply to comments using Q&A stickers. They also revealed that they are designing creators who broadcast live to be more discoverable in the shorts feed. Features such as Super Chat, Super Sticker, and Memebership are also said to be available. You can also save shorts to a playlist, and we also provide tools to easily convert horizontal videos to shorts.

📕 Editor's Notes

YouTube Shorts has released a tool that makes it easier to create vertical short videos. In a situation where competition intensifies, the asset that can give you an edge is probably the huge amount of videos accumulated on YouTube.

However, it will not be enough just to make it easy to turn a horizontal long-form video into a vertical short-form video. The tremendous growth of TikTok is a viral created by a challenge to create a video as a relay on other people's videos. You should be aiming for the culture of the user who handles it rather than the outcome. Can shorts rule a new realm of experience?

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