On June 23, the IOC opens 'Olympic Day'. 'Olympic Day' commemorates the founding of the International Olympic Committee at the Sorbonne in Paris on June 23, 1894 by Baron Pierre de Coubertin. Every year on June 23, people around the world made a move. The project started in 1947.
Upon invitation, you will be invited to a daily 30-minute workout calendar. We train at home with famous Olympians such as Pau Gasol, Allison Felix, Logan Martin, PV Sindhu and Yusra Mardini.
I love the experience of inspiring people to exercise before the Olympics. Everyone has a moment when they give up on exercise, but I used to give a reason why I couldn't do it. But the truth is, you can exercise anytime. We suggest exercises that you can do lightly in your room or office.
Typography with extreme perspective expresses dynamic energy. Because it is full of personality, it naturally melts into the overall brand application. The motion graphics of human legs in typography are also impressive.
Even when used alone, it is full of energy, but when written in multiple lines, the energy is much greater. A poster that expresses the players who will exercise together. The white typography in the color of weighted saturation seems to pop out of the screen.
The nature of the Olympics and the campaign is also reflected in the form of images shared by participants in the campaign. It is designed to use Olympic colors to distinguish types and to contain Olympic and campaign symbols without being stuffy.
The Olympic Games, a global festival, are approaching. In 2024, the Gangwon-do Winter Youth Olympics will be held in Korea, and the Olympics will be held in Paris overseas. As an icon representing the theme of 'exercise' that unites people all over the world, this year's campaign is intuitive and clean. It is attractive to express a simple message that anyone can understand as soon as they see it.
