This is the SwimClub brand design, a collaboration between SwimClub and Design Studio Center. SwimClub is the first men's health supplement brand specializing in improving sperm performance. Dr. Michael Eisenberg, Director of the Stanford University Center for Male Reproductive Medicine, served as Chief Scientific Officer. Based on research into male reproductive health, he developed the "Spermatogen Complex," a combination of 12 clinically proven ingredients.
SwimClub's origins stem from the founders' personal experiences. Co-founder Osman Khan personally combined dozens of nutritional supplements with his wife while trying to conceive. CEO Steve Jannette, after experiencing repeated miscarriages, began exploring male factors and became interested in Dr. Eisenberg's research. Instead of complex DIY prescriptions costing hundreds of dollars, they offer a solution that combines scientifically proven ingredients in a single product.
The causes of male infertility are complex. A complex mix of modern lifestyle factors, including environmental hormones, microplastics, pesticides, stress, processed foods, and lack of sleep, are identified as major causes. However, awareness remains low compared to the severity of the problem. While it's common for women to take supplements like folic acid before pregnancy, most men try to conceive without any preparation or seek medical attention only after experiencing problems.
Dr. Eisenberg emphasizes, "Sperm health is not just a matter of fertility; it's an indicator of a man's overall health." In fact, men with low sperm quality are known to have a higher risk of metabolic syndrome, diabetes, cardiovascular disease, and even cancer. This means that early detection and improvement of sperm quality directly impacts future quality of life and health.
SwimClub aims to create a cultural shift by empowering men to take charge of their sperm health. As described, "We built our brand at the intersection of the swimming pool and the gene pool," and from brand identity to packaging design, we're presenting a new, male-centric health discourse. Starting at $150 per month, the subscription-based service aims to collect clinical data and improve indicators like pregnancy rates and IVF success rates.
