This is Google's Moonshot Factory brand design. We collaborated with Sydney-based animation-based design studio neversitstill. X is an innovation organization that started at Google and is well known for being the first to develop self-driving cars. Since then, they have challenged themselves to solve the most difficult problems facing humanity by making science fiction-like ideas a reality.
X’s visual identity focuses on visually capturing their spirit of challenge and journey. To this end, X also produced a short animation themed “The Journey of the Moonshot.” The video sensually expresses the process from the starting point of innovation to challenges, failures, and success.
