This is the Gemini brand design that Google created in collaboration with Porto Rocha. Gemini is Google’s generative AI service, formerly known as ‘Bard.’ However, as AI technology became more popular, the original language and symbols became more common, and Google felt the need to reestablish its brand identity.
Accordingly, Google positioned Gemini as not just a technology brand, but as the 'Google Magic' for the new generation. The core of the brand redesign was 'Spark'. Spark is a symbol that visually embodies Gemini's magic, and is used as an element that stimulates users' curiosity and serves as a starting point for exploration. Expression through movement reveals the contents of the interface and intuitively conveys Gemini's help.
The visual design reflects the interaction between human input and AI output. This is an important visual language that shows Gemini as an active partner and a source of discovery. Google developed a design system that maintains integration with existing product lines while also giving Gemini its own personality, and focused on the essence of the user experience, minimizing complexity and focusing on key information.
