Church, a Los Angeles-based film post-production studio, has unveiled a new brand identity in collaboration with Brooklyn-based design studio Porto Rocha.
Church is a studio founded by award-winning Brazilian editor Ma Ferraz, and has made a name for itself by working with global brands including Nike, Spotify, Calvin Klein, KFC, and Puma, as well as artists like Megan Thee Stallion and Peggy Gou.
This redesign starts with a unique logo that reminds us of a 'cathedral' as its name suggests. The logo, which expresses the asymmetrical vertical structure felt when looking up at the spire of a cathedral, conveys a 'new perspective' by segmenting and rearranging the logo from various perspectives. This is in line with Church's video editing philosophy, namely, the work of reconstructing the mood and meaning of the story. As a video-based studio, motion design is a key element, and various perspectives of the editor are visually implemented through movements such as zooming in, tilting, and rotating.
The typography balances expression and readability with a combination of technically sensible monospaced fonts and bold headline typefaces. The colors are a mix of black and white, fluorescent lime, and digital blue, maintaining visual power while remaining restrained.
The color palette consists of black, white, near-fluorescent lime green, and occasional blues, maintaining a sense of restraint while still being eye-catching. The latter is a hue reminiscent of Yves Klein blue in the digital age, and also acts as a frame to help compose the screen.
