Airbnb has officially introduced 'Airbnb Experiences', which allows you to experience local culture authentically. This is a strategy to add depth to your trip by providing diverse experiences directly conducted by local hosts, not limited to accommodations.
The campaign video uses the Beatles' "Magical Mystery Tour" as a background music to highlight the excitement and mystery of travel. The sensory film, produced by animation studio Buck, visually unfolds the diversity of host-led city experiences. Through tours, cooking classes, art workshops, hikes and more, locals guide travelers in their own way, allowing them to experience a new city in a more vivid and personal way.
