Italian pasta brand Marco has rebranded in collaboration with Ben Xu and Wei Hou of Shanghai-based design studio B&W Graphic Lab.
The new brand identity is based on a sophisticated and concise typography, with subtle playfulness and wit to reveal a youthful sensibility. The graphic elements centered around the initial 'M' resemble pasta and are utilized in various areas.
The packaging design features vibrant illustrations and a harmonious color palette that helps you intuitively distinguish between each type of pasta.
