Kiaf Seoul 2024 is opening. Kiaf Seoul is Korea's first international art fair held in 2002 and has served as a bridge connecting Korea and the overseas art market for the past 20 years. With hundreds of galleries from around the world participating, the event attracted over 80,000 visitors last year. It is no exaggeration to say that you can see the flow of art.

The visual identity of this exhibition is Studio AprilWe collaborated with . We created the main visuals, posters, apps, promotions, and motion graphics. The geometric, tall typeface has a futuristic feel. There is a bit of freedom in the arches you see in the K or the a.

The chrome 3D artwork on the front expresses the diversity of art. The objects twisted here and there give a sense of movement even though they are still. The letters reflected on the surface are transformed here and there. Interpreting whether it is contained in the object itself or reflected from the outside is an experience similar to examining a work of art.

Studio April said, “This chrome object, which has the form of a knot of thoughts and hearts, expresses the dynamism in the field where various conflicts and changes occur in the mind as the artist, curator, and audience meet and communicate at Kiaf Seoul 2024.”

This year's Kiaf Seoul 2024 will be held at COEX from September 4th to September 8th.

More and Sources

• https://kiaf.org/