Miro Miro has rebranded. Four years ago, it rebranded with Dutch design agency Vruchtvlees and left a deep impression with its stunning visual grammar. In a short period of time, Miro has quickly grown into a collaboration tool used by people all over the world. This time, we collaborated with AKQA to create a more visually distinct brand identity.
The most notable and unique change to Maze is the illustrations. It warmly depicts concrete reality rather than abstract concepts.
It describes in detail what will happen in the future, such as robots that plant trees, delivery bots that sell Yakult, and robotic arms that build buildings. It conveys a comfortable color palette centered around the maze’s symbolic yellow color. Thinner outlines make the resolution more distinct.
The outline of the symbol has been rounded and ample space has been given to allow more focus on the unique M symbol. The bottom part of the word mark, which appears to be sliding, has been changed to horizontal to make it look more stable.
Customization of the Roobert Pro font supports 120 languages. It is a font with prominent horizontal lines throughout. Small, round impressions are seen at the tail of g, s, and t.
Miro is a collaboration tool that ranked first in last year's design tool survey. This is one of the best examples of creating growth through successful branding. This improvement also seems to reveal their unique personalities in a non-obvious way.
However, I am curious in which direction Miro will grow. In the field of visualization, Figma is investing heavily in a tool called Figjam, and in terms of corporate collaboration tools, strong players such as Atlassian are competing. Miroman's personality has been revealed, but I think he needs to quickly create his own exclusive impression.
