Google announced last year that MUM (Multitask Unified Model) using AI technology would be able to do better searches, but it seems that time has come. MUM technology aims to retrieve visual information that is difficult to describe in words. You can take a picture of a shirt with a complicated pattern and say, “Find me this patterned sock” or say, “Find a video that can fix this” when your bike is broken.
As a first step, Google Lens has been updated with the ability to search images and text simultaneously. For example, when shopping for clothes, you can search for a design you like using example images and search for desired conditions by keyword. This makes it easier and faster to find the results you're looking for without having to manually go to multiple sites and click through them one by one. I guess this is a tech company too!
Source google blog