Menu
There is no one who does not know the word UX. Although research on UX has been around for a very long time, it has had a huge impact on the industry and has become a core concept that companies must know when providing services or products.
Since Apple's legendary success, everyone has been talking about UX design. No one can doubt that elegant design and tight, consistent customer experience have contributed greatly to creating great companies. Many companies have also become popular for taking care of detailed and meticulous experiences like Steve Jobs.
As technology has advanced, the performance and functionality of services have become standardized. Simply solving customer problems is no longer enough to be chosen. In addition, as the app market has grown, numerous innovations have occurred in the software market.
In this process, the 'user experience' of using software itself, rather than just distribution or excellent technology, became an important factor in customer selection. Companies that focused on customer-centered user experience grew rapidly.
As the term UX became more popular, the definition of 'good UX' also changed from person to person.
Some people call cheap but sturdy a good UX.
Some people call aesthetically pleasing visual elements good UX.
Some people call flashy interactions good UX.
Some people have called a satisfactory response good UX.
Of course, it is the users who determine good UX. The UX of a company that provides a product or service aims to satisfy the users. The UX that should be provided varies depending on how it is measured and what is considered success.
But that doesn't mean that users create good UX. We can ask users, but we have to create good UX and suggest it, and users respond by using the product.
UX is often combined with design. It is closely related to designers who think about creating and testing the final products or services that users will use. This is because they most imagine and empathize with the thoughts and feelings of the moment when using a product or service, not sales figures or operation rates. UX is still difficult to define in terms of scope and limitations. However, if you define any concept broadly and abstractly, it becomes nothing. In the following articles, we will mainly look at what you need to know to provide good UX to users using a product.
UX(User Experience) refers to all the experiences that users feel and think while using a service or product. UX design is the process of designing and executing the process required to create a product that delivers a meaningful experience to the user.
People use tools to achieve their goals, and companies provide better tools in various ways. The form can be an intangible application or a tangible car. Among the various tools, smartphone applications still have a great influence on people's lives and are one of the important UXs.
To design an experience, you need to understand your users. Humans are motivated to achieve goals, perceive information using their five senses, understand information through their brains, act to achieve goals, and feel emotions throughout all of these processes. To understand these complex response stages, you need to think of your users not as mere research subjects, but as deeply empathetic to their minds and want better experiences as much as they do.
Sometimes we break things down into analytical steps to understand them, and sometimes we intuitively empathize with the overall thoughts and feelings. UX designers need to understand people from both a large and small perspective.
When designing UX, I don't think about what I can do as a provider, but rather what kind of experience I can give to the user.
Define who the user is (Who), define what they want (Why), find out what features are needed for that (What), and design specifically when and where (When, Where) and how the user uses the tool (How). There are various design methodologies, but essentially, we continuously repeat Why-What-How, create, observe, and improve directly.
If I create an experience that satisfies the other party, I must know UX. Even if I am not a designer, the key is to provide something that delivers sufficient value to the user. From web banners and product detail pages to mobile applications and offline spaces, I need to design touchpoints with the user.
All experience design fundamentally starts with an experience that satisfies the other party. The only difference is whether that satisfaction is in an app or an offline space. You can design UX right now. You can start by solving problems that people around you are experiencing right now.
It is not easy to find insights that can make an impact in the market. It requires a lot of training and accumulated skills, as well as investment from the organization. No amount of research or study is enough. It is just endlessly moving towards the best experience. I can know what I need to focus on and dig into to solve the problem I want to solve.
Let's learn how to design user experiences with limited time and resources in a startup. Instead of listing the types of methodologies, let's learn what to find out in each step of experience design, which methodologies are useful, and how to implement them.
Every Tuesday morning, a designer with 16 years of experience curated Collect design trends.
