This is a rebranding of 'Children's TV' in collaboration with Daekyo and design studio 'Super Very More'. Under the new slogan 'You and I play', the screen itself is expressed as a playground for children, with imaginative motion design at the center.
The new logo is set as a 'transforming protagonist' rather than a fixed figure, and changes into various textures for each scene. It stimulates children's curiosity by implementing textures such as fluffy clouds, shiny liquids, and soft rubber. In addition, characters made of unique materials such as velvety monsters and glossy robots each have their own unique personality, creating an immersive feeling as if you are touching and playing.
Visually, candy-like vivid color gradients and fast-changing screen effects take center stage, while repetitive loop animations and scene transitions, combined with lively sound design, naturally lead children's attention. The screen appears colorful and free, but there is a certain structure and flow within it, designed to organically connect viewing and learning.
