{"id":8375,"date":"2022-10-17T10:02:46","date_gmt":"2022-10-17T01:02:46","guid":{"rendered":"https:\/\/designcompass.org\/?p=8375"},"modified":"2022-10-17T10:05:33","modified_gmt":"2022-10-17T01:05:33","slug":"nike-kids-never-done-playing","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2022\/10\/17\/nike-kids-never-done-playing\/","title":{"rendered":"Nike Kids Never Done Playing"},"content":{"rendered":"

Nike has unveiled the Never Done Playing brand campaign identity in collaboration with creative studio Burn & Broad. Burn & Broad's co-founders, Eugene and Vicente, describe it as 'entering an imaginary world full of play, laughter and fun'. Combining live-action footage shot by Soursop with typography and 3D graphics by Brun & Broad, the campaign expresses children's ever-changing imagination and creativity.<\/p>\n\n\n\n

Typography is cool with a frantic, fun feel. The 3D expression of unique textures that are hard to find elsewhere is also eye-catching. The unique clay-like texture stimulates the imagination of human hands. In many ways, it is a pleasure to see it as a new style attempt.<\/p>\n\n\n\n

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More and Sources<\/h2>\n\n\n\n