{"id":7704,"date":"2022-08-31T09:13:01","date_gmt":"2022-08-31T00:13:01","guid":{"rendered":"https:\/\/designcompass.org\/?p=7704"},"modified":"2022-08-31T09:18:31","modified_gmt":"2022-08-31T00:18:31","slug":"linktree","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2022\/08\/31\/linktree\/","title":{"rendered":"Link Tree: Properly targeting the inconvenient niche of big tech services."},"content":{"rendered":"<p>Link Tree is a service created because you can only use one link in your Instagram profile. It acts as a collection of links to various services and aims to be a one-stop shop for musicians based in Australia. Earlier this year, it underwent a rebranding with New York-based design studio Collins. Based on the maximalism visual language, we tried to convey a variety of rich impressions. Animation silhouette processing that deals with two-dimensional elements in 3D space conveys a sense of depth, <a href=\"https:\/\/linktr.ee\/blog\/the-story-behind-linktrees-brand-new-typeface\/\" target=\"_blank\" rel=\"noreferrer noopener\">Link Sans<\/a> Exclusive fonts can be used anytime, anywhere. It&#039;s also amazing that every color combination in the palette meets AA standards.<\/p>\n\n\n\n<p>However, the colors, fonts, and key visuals remind me of Spotify. It is difficult to read the message you want to convey by changing the clear expression of trees and arrows to a metaphor that looks like fireworks. Even if you try to read it as a tree, it is difficult to figure out what shape it is because the pillars and leaves are broken. Every change has its awkwardness. After all, your impressions will change depending on your future actions. In what direction can the link tree grow from a simple landing page?<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7707\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/linktree-rebranding.png\" alt=\"\" class=\"wp-image-7707\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/linktree-rebranding.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/linktree-rebranding-600x338.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/linktree-rebranding-300x169.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/linktree-rebranding-768x432.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/linktree-rebranding-924x520.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/linktree-rebranding-671x377.png 671w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u24d2 https:\/\/linktr.ee\/blog<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7710\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-Personas-1024x576.jpeg\" alt=\"\" class=\"wp-image-7710\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-Personas-1024x576.jpeg 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-Personas-600x338.jpeg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-Personas-300x169.jpeg 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-Personas-768x432.jpeg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-Personas-1536x864.jpeg 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-Personas-2048x1152.jpeg 2048w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-Personas-924x520.jpeg 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-Personas-671x377.jpeg 671w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u24d2 https:\/\/linktr.ee\/blog<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"929\" height=\"522\" data-id=\"7708\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/linktree-link-sans.png\" alt=\"\" class=\"wp-image-7708\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/linktree-link-sans.png 929w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/linktree-link-sans-600x337.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/linktree-link-sans-300x169.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/linktree-link-sans-768x432.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/linktree-link-sans-924x519.png 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/linktree-link-sans-671x377.png 671w\" sizes=\"(max-width: 929px) 100vw, 929px\" \/><figcaption>\u24d2 https:\/\/linktr.ee\/blog<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7711\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-OOH-1-1024x576.jpeg\" alt=\"\" class=\"wp-image-7711\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-OOH-1-1024x576.jpeg 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-OOH-1-600x338.jpeg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-OOH-1-300x169.jpeg 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-OOH-1-768x432.jpeg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-OOH-1-924x520.jpeg 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-OOH-1-671x377.jpeg 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-OOH-1.jpeg 1216w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u24d2 https:\/\/linktr.ee\/blog<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7709\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-Typeface-1-1024x576.jpeg\" alt=\"\" class=\"wp-image-7709\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-Typeface-1-1024x576.jpeg 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-Typeface-1-600x338.jpeg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-Typeface-1-300x169.jpeg 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-Typeface-1-768x432.jpeg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-Typeface-1-924x520.jpeg 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-Typeface-1-671x377.jpeg 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/BlogImage-Full-Typeface-1.jpeg 1408w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u24d2 https:\/\/linktr.ee\/blog<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">More and Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/linktr.ee\/blog\/linktree-had-a-makeover\/\" target=\"_blank\" rel=\"noreferrer noopener\">About Link Tree Rebranding<\/a><\/li><li><a href=\"https:\/\/linktr.ee\/blog\/the-story-behind-linktrees-brand-new-typeface\/\" target=\"_blank\" rel=\"noreferrer noopener\">Introduction of Linksans<\/a><\/li><\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\ub9c1\ud06c\ud2b8\ub9ac\ub294 \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc758 \ud504\ub85c\ud544\uc5d0 \ub9c1\ud06c\ub97c 1\uac1c\ubc16\uc5d0 \uc0ac\uc6a9\ud560 \uc218 \uc5c6\uc5b4 \ub9cc\ub4e4\uc5b4\uc9c4 \uc11c\ube44\uc2a4\uc785\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4\ub85c \uc774\ub3d9\ud560 \uc218 \uc788\ub294 \ub9c1\ud06c\ub97c \ubaa8\uc544\uc8fc\ub294 \uc5ed\ud560\uc744 \ud558\uba70, \ud638\uc8fc\uc5d0 \uae30\ubc18\ud574 \ubba4\uc9c0\uc158\uc744 \uc704\ud55c \uc6d0\uc2a4\ud1b1 \uc0f5\uc774 \ub418\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc62c \ucd08 \ub274\uc695 \uae30\ubc18\uc758 \ub514\uc790\uc778 \uc2a4\ud29c\ub514\uc624 Collins\uc640 \ud568\uaed8 \ub9ac\ube0c\ub79c\ub529\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \ub9e5\uc2dc\uba40\ub9ac\uc998 \uc2dc\uac01 \uc5b8\uc5b4\uc5d0 \uae30\ubc18\ud574 \ub2e4\uc591\ud558\uace0 \ud48d\uc131\ud55c \uc778\uc0c1\uc744 \uc804\ud558\uae30 \uc704\ud574 \ub178\ub825\ud588\uc2b5\ub2c8\ub2e4. 3D \uacf5\uac04\uc5d0 2\ucc28\uc6d0 \uc694\uc18c\ub97c \ub2e4\ub8e8\ub294 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[96,97,149,159],"class_list":["post-7704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-96","tag-97","tag-149","tag-159"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/linktree.png","publishpress_future_action":{"enabled":false,"date":"2026-05-20 23:52:55","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/7704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=7704"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/7704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/7706"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=7704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=7704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=7704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}