{"id":7579,"date":"2022-08-18T23:48:02","date_gmt":"2022-08-18T23:48:02","guid":{"rendered":"https:\/\/designcompass.org\/?p=7579"},"modified":"2022-09-17T10:18:36","modified_gmt":"2022-09-17T01:18:36","slug":"instacart-rebranding","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2022\/08\/18\/instacart-rebranding\/","title":{"rendered":"Instacart Rebranding: How to Express Service Extensions in Design"},"content":{"rendered":"

Instacart is a grocery delivery company. Insta Cart has used the expression of a carrot being added to a shopping cart as its logo. Earlier this year, Instacart is making a bigger impact as the service grows rapidly, delivering items other than groceries. In line with this, we carried out rebranding to adapt to the changing market while maintaining our identity. While maintaining the carrot icon, we put the forward direction in various touch points. The leaf part of the carrot, which is similar to the arrow, expresses that the product is contained. Carrot root is said to mean taste.<\/p>\n\n\n\n

It seems to have achieved its purpose as a design project to overcome the limitations of a service that only delivers groceries. When the original service area changes, the elements expressing the brand are also greatly affected. It is nice to have a new message while maintaining the existing graphic elements. It maintains the color that gives the impression of the existing organic, and the typeface is impressive with detailed expressions that are not boring.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"
\u24d2 instacart<\/figcaption><\/figure>\n\n\n\n
\"\"
\u24d2 instacart<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

<\/div>\n\n\n\n

More and Sources<\/p>\n\n\n\n

https:\/\/www.instacart.com\/company\/updates\/carrot-evolution-a-new-brand-identity\/<\/a><\/p>\n\n\n\n

<\/div>","protected":false},"excerpt":{"rendered":"

\uc778\uc2a4\ud0c0\uce74\ud2b8\ub294 \uc2dd\ub8cc\ud488 \ubc30\ub2ec \ud68c\uc0ac\uc785\ub2c8\ub2e4. \uc778\uc2a4\ud0c0 \uce74\ud2b8\ub294 \uc9c0\uae08\uae4c\uc9c0 \ub2f9\uadfc\uc774 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uae30\ub294 \ud45c\ud604\uc744 \ub85c\uace0\ub85c \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uc62c\ud574 \ucd08 \uc778\uc2a4\ud0c0\uce74\ud2b8\ub294 \uc11c\ube44\uc2a4\uac00 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uba74\uc11c \uc2dd\ub8cc\ud488 \uc678\uc758 \ubb3c\ud488\ub3c4 \ubc30\ub2ec\ud558\uba74\uc11c \ub354 \ub113\uc740 \uc601\uc5ed\uc5d0 \uc601\ud5a5\uc744 \ub07c\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub9de\ucdb0 \uc815\uccb4\uc131\uc744 \uc9c0\ud0a4\uba70 \ubcc0\ud654\ud558\ub294 \uc2dc\uc7a5\uc5d0 \uc801\uc751\ud558\uae30 \uc704\ud574 \ub9ac\ube0c\ub79c\ub529\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \ub2f9\uadfc \uc544\uc774\ucf58\uc740 \uc720\uc9c0\ud558\uba74\uc11c \uc55e\uc73c\ub85c \uc9c0\ud5a5\ud558\ub294 \ubc29\ud5a5\uc131\uc744 \ub2e4\uc591\ud55c \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ub2f4\uc558\uc2b5\ub2c8\ub2e4. \ud654\uc0b4\ud45c\uc640 \ube44\uc2b7\ud558\uac8c \ud45c\ud604\ub41c \ub2f9\uadfc\uc758 \uc78e \ubd80\ubd84\uc740 \uc0c1\ud488\uc774 […]<\/p>\n","protected":false},"author":1,"featured_media":7588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,620],"tags":[96,156,159],"class_list":["post-7579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand","tag-96","tag-156","tag-159"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/08\/thumbnail-instacart.png","publishpress_future_action":{"enabled":false,"date":"2026-05-17 19:37:44","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/7579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=7579"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/7579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/7588"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=7579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=7579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=7579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}