{"id":70984,"date":"2026-11-12T13:00:00","date_gmt":"2026-11-12T04:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=70984"},"modified":"2026-11-12T13:55:36","modified_gmt":"2026-11-12T04:55:36","slug":"openon-motion-identity","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2026\/11\/12\/openon-motion-identity\/","title":{"rendered":"Open On, a brand identity featuring two moving Os"},"content":{"rendered":"

This is a brand identity created by Create With Meaning in collaboration with motion strategy consulting firm OpenOn. OpenOn helps companies define brand movement and apply it to products, campaigns, and content. For this project, Create With Meaning handled the brand design, while OpenOn was responsible for the motion. Cozy participated in the web work.<\/p>\n\n\n\n

The symbol originated from the two O's in the name. The production team combined the two letters into a single form to express the relationship between opening and operation. A dedicated wordmark that allows the name OpenOn to be readable was placed next to the symbol. As letters derived from the name became the material for the symbol, the text and the graphic share the same starting point.<\/p>\n\n\n\n

From the beginning of the project, the two teams collaborated on designing the movement of the symbol, wordmark, and graphics. The symbol can be used in still images and serves as the basis for shape-changing graphics in video. The released materials demonstrate how the symbol and graphics transform into various forms and materials. The composition maintains a form originating from two O's while allowing for different expressions depending on the medium.<\/p>\n\n\n\n

When establishing a client's motion strategy, OpenOn first defines how the brand will move. Then, it creates a system to ensure that movement can be repeatedly applied across various touchpoints. This identity project is an example of applying this working method, provided by OpenOn, to an in-house brand.<\/p>\n\n\n\n