{"id":70920,"date":"2026-11-10T13:00:00","date_gmt":"2026-11-10T04:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=70920"},"modified":"2026-11-10T22:24:43","modified_gmt":"2026-11-10T13:24:43","slug":"zap-energy-brand-identity","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2026\/11\/10\/zap-energy-brand-identity\/","title":{"rendered":"Zap Energy, an identity that extends the diagonal lines of the logo to the laboratory sign."},"content":{"rendered":"

This is a brand identity developed by design studio Manual in collaboration with the U.S. nuclear technology company Zap Energy. Zap Energy, which has been developing small fusion technology, is expanding its research scope to include nuclear fission and a hybrid approach that combines the two technologies. Manual designed the brand strategy, messaging, and visual system to introduce this as a single brand.<\/p>\n\n\n\n

The new wordmark features the letters Z, A, and P drawn in thick geometric shapes, with diagonal lines in the same direction added to each letter. As the background color peeks through the black letters, the three letters connect in a single rhythm. In motion, diagonal stripes move to form the letter shapes, while in graphics, stripes at the same angle are repeated to extend the pattern outward from the logo.<\/p>\n\n\n\n

Bright yellow and orange are used for wordmarks and signage. The sign for the Pulse Power Laboratory in the project image features the room number and laboratory name on an orange background, with cylindrical equipment drawn in lines below. Light green diagonal lines repeat on the adjacent wall. This is an example where an angle starting from the wordmark leads to a graphic that separates the space.<\/p>\n\n\n\n

Serif typefaces, equipment photos, and 3D renderings were used in materials explaining the technology. The same visual system was applied to the website, investor materials, presentations, and spaces. Locomotive collaborated on the website, while Vertical Online and Fuse Animation contributed to the video and 3D renderings, respectively.<\/p>\n\n\n\n