{"id":7069,"date":"2022-07-28T01:45:33","date_gmt":"2022-07-28T01:45:33","guid":{"rendered":"https:\/\/designcompass.org\/?p=7069"},"modified":"2022-07-28T01:55:37","modified_gmt":"2022-07-28T01:55:37","slug":"cnet-rebranded-back-to-1950","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2022\/07\/28\/cnet-rebranding-back-to-1950\/","title":{"rendered":"CNET&#039;s New Visual Identity: A Return to the Golden Age"},"content":{"rendered":"<p>CNET redefines a new visual identity, brand strategy and story with Collins. Design director Jump Jirakaweekul wanted the main visual elements to be timeless. Dating back to the 1950s-70s, inspired by elements of the printing press from the golden age of printing. Photographs and illustrations convey a bold, transcendental feel. It is said to be influenced by early 1970s science fiction and book covers and illustrations.<\/p>\n\n\n\n<p>We receive the news of the world through various media. Among them, powerful media are trying to secure their own territory, but this time CNET&#039;s rebranding was new in terms of visual richness. Amidst the trend of flat and flashy serif typefaces, square, solid wordmarks are fresh. It is interesting that he presented his own wordmark form, not a plain sans serif without serifs or a serif that can be boring because it is too traditional. It is a wonderful branding that is richly directed toward a practical tool that makes everyday life better than representing a fleeting ideology or meaningless click-through.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/07\/screenshot-2022-07-28-am-10.40.54-1024x681.png\" alt=\"\" class=\"wp-image-7082\" srcset=\"\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"\" \/><figcaption>\u00a9 Collins<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"679\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/07\/screenshot-2022-07-28-am-10.36.19-1024x679.png\" alt=\"\" class=\"wp-image-7071\" srcset=\"\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"\" \/><figcaption>\u00a9 Collins<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/07\/screenshot-2022-07-28-am-10.36.35-1024x666.png\" alt=\"\" class=\"wp-image-7072\" srcset=\"\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"\" \/><figcaption>\u00a9 Collins<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/07\/cnet-collins-01-1024x683.jpeg\" alt=\"\" class=\"wp-image-7077\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/07\/cnet-collins-01-1024x683.jpeg 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/07\/cnet-collins-01-600x400.jpeg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/07\/cnet-collins-01-300x200.jpeg 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/07\/cnet-collins-01-768x512.jpeg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/07\/cnet-collins-01-1536x1024.jpeg 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/07\/cnet-collins-01-1200x800.jpeg 1200w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/07\/cnet-collins-01-924x616.jpeg 924w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/07\/cnet-collins-01-671x447.jpeg 671w, https:\/\/designcompass.org\/wp-content\/uploads\/2022\/07\/cnet-collins-01.jpeg 1620w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9 Collins<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/07\/screenshot-2022-07-28-am-10.36.58-1-1024x669.png\" alt=\"\" class=\"wp-image-7078\" srcset=\"\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"\" \/><figcaption>\u00a9 Collins<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/07\/screenshot-2022-07-28-am-10.36.42-1024x682.png\" alt=\"\" class=\"wp-image-7075\" srcset=\"\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"\" \/><figcaption>\u00a9 Collins<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">More and Sources<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.wearecollins.com\/work\/cnet\/\">https:\/\/www.wearecollins.com\/work\/cnet\/<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>CNET\uc774 \uc0c8\ub85c\uc6b4 \uc2dc\uac01\uc801 \uc544\uc774\ub374\ud2f0\ud2f0, \ube0c\ub79c\ub4dc \uc804\ub7b5 \ubc0f \uc2a4\ud1a0\ub9ac\ub97c \ucf5c\ub9b0\uc2a4\uc640 \ud568\uaed8 \uc7ac\uc815\ub9bd\ud588\uc2b5\ub2c8\ub2e4. \ub514\uc790\uc778 \ub514\ub809\ud130 \uc810\ud504 \uc9c0\ub77c\uce74\uc704\ucfe8(Jump Jirakaweekul)\uc740 \uc8fc\uc694\ud55c \uc2dc\uac01 \uc694\uc18c\uac00 \uc2dc\uac04\uc744 \ucd08\uc6d4\ud558\uae38 \ubc14\ub790\uc2b5\ub2c8\ub2e4. 1950~70\ub144\ub300\ub85c \uac70\uc2ac\ub7ec \uc62c\ub77c\uac00 \uc778\uc1c4 \ud669\uae08 \uc2dc\ub300 \uc778\uc1c4\uae30 \uc694\uc18c\uc5d0\uc11c \uc601\uac10\uc744 \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. \uc0ac\uc9c4\uacfc \uc77c\ub7ec\uc2a4\ud2b8\ub808\uc774\uc158\uc73c\ub85c \ub300\ub2f4\ud55c \ucd08\uc6d4\uc8fc\uc758\uc801\uc778 \ub290\ub08c\uc744 \uc804\ud569\ub2c8\ub2e4. 1970\ub144\ub300 \ucd08 \uacf5\uc0c1\uacfc\ud559 \uc18c\uc124 \ubc0f \ucc45 \ucee4\ubc84\uc640 \uc0bd\ud654\uc5d0\uc11c \uc601\ud5a5\uc744 \ubc1b\uc558\ub2e4\uace0 \ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ub2e4\uc591\ud55c \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \uc138\uc0c1\uc758 \uc18c\uc2dd\uc744 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[97,149,159],"class_list":["post-7069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-97","tag-149","tag-159"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2022\/07\/cnet-rebranding-2.png","publishpress_future_action":{"enabled":false,"date":"2026-05-17 20:49:40","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/7069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=7069"}],"version-history":[{"count":0,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/7069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/7085"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=7069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=7069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=7069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}