{"id":69320,"date":"2026-09-17T09:00:00","date_gmt":"2026-09-17T00:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=69320"},"modified":"2026-09-16T10:47:21","modified_gmt":"2026-09-16T01:47:21","slug":"room-no-102-jaipur-speakeasy-branding","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2026\/09\/17\/room-no-102-jaipur-speakeasy-branding\/","title":{"rendered":"Room 102, the bar that made secrets into a system"},"content":{"rendered":"<p class=\"wp-block-paragraph\">This is the brand identity created by Studio EBBXFLO for Room No. 102, a speakeasy bar in Jaipur. Room No. 102 is a cocktail bar located inside Devraj Niwas in Bani Park, Jaipur, India, featuring a hidden entrance, an invitation-only approach, and an entry experience utilizing riddles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The identity centers on privacy, allusion, and discovery. The logo structures the number 102 to resemble an architectural door, leaving the zero as a blank space rather than drawing it directly. This approach extends to become a rule for the entire brand. It conveys the character of the place through what is hidden rather than what is seen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The design system includes six symbols. Each symbol is associated with a service, mood, and approach. Bodoni Ornaments ITC&#039;s decorative glyphs were used as codes to convey meaning instead of words. The GREATS typeface was selected in a form that matches the classic structure of 102 marks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The spatial experience follows the same direction. Visitors receive a key card and information leaflet, and find the entrance hidden behind a mirror. The interior is composed of Victorian chandeliers, velvet seating, antique objects, and dark color tones. The brand is applied to the menu, packaging, digital touchpoints, and hospitality elements, binding the bar&#039;s operation and visual language into a single experience.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1350\" style=\"aspect-ratio: 1080 \/ 1350;\" width=\"1080\" autoplay controls muted src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/09\/Room-No.102-Jaipur-Speakeasy-5.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/09\/Room-No.102-Jaipur-Speakeasy-1-819x1024.jpg\" alt=\"\" class=\"wp-image-69323\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/09\/Room-No.102-Jaipur-Speakeasy-1-819x1024.jpg 819w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/09\/Room-No.102-Jaipur-Speakeasy-1-240x300.jpg 240w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/09\/Room-No.102-Jaipur-Speakeasy-1-768x960.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/09\/Room-No.102-Jaipur-Speakeasy-1-1229x1536.jpg 1229w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/09\/Room-No.102-Jaipur-Speakeasy-1-10x12.jpg 10w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/09\/Room-No.102-Jaipur-Speakeasy-1-1638x2048.jpg 1638w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/09\/Room-No.102-Jaipur-Speakeasy-1-600x750.jpg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/09\/Room-No.102-Jaipur-Speakeasy-1-scaled.jpg 2048w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1350\" style=\"aspect-ratio: 1080 \/ 1350;\" width=\"1080\" autoplay controls muted src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/09\/Room-No.102-Jaipur-Speakeasy-8.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1350\" style=\"aspect-ratio: 1080 \/ 1350;\" width=\"1080\" autoplay controls muted src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/09\/Room-No.102-Jaipur-Speakeasy-4.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1350\" style=\"aspect-ratio: 1080 \/ 1350;\" width=\"1080\" autoplay controls muted src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/09\/Room-No.102-Jaipur-Speakeasy-9.mp4\" playsinline><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More and Sources <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.instagram.com\/p\/DdB01yyEkav\/?img_index=1\">https:\/\/www.instagram.com\/p\/DdB01yyEkav\/?img_index=1<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Studio EBBXFLO\uac00 \uc790\uc774\ud478\ub974\uc758 \uc2a4\ud53c\ud06c\uc774\uc9c0 \ubc14 Room No. 102\ub97c \uc704\ud574 \ub9cc\ub4e0 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\uc785\ub2c8\ub2e4. Room No. 102\ub294 \uc778\ub3c4 \uc790\uc774\ud478\ub974 \ubc14\ub2c8 \ud30c\ud06c\uc758 Devraj Niwas \uc548\uc5d0 \uc788\ub294 \uce75\ud14c\uc77c \ubc14\ub85c, \uc228\uaca8\uc9c4 \uc785\uad6c\uc640 \ucd08\ub300 \ubc29\uc2dd, \uc218\uc218\uaed8\ub07c\ub97c \ud65c\uc6a9\ud55c \uc785\uc7a5 \uacbd\ud5d8\uc744 \uc6b4\uc601\ud569\ub2c8\ub2e4. \uc544\uc774\ub374\ud2f0\ud2f0\ub294 \ud504\ub77c\uc774\ubc84\uc2dc, \uc554\uc2dc, \ubc1c\uacac\uc744 \uc911\uc2ec\uc5d0 \ub461\ub2c8\ub2e4. \ub85c\uace0\ub294 \uc22b\uc790 102\ub97c \uac74\ucd95\uc801 \ubb38\ucc98\ub7fc \ubcf4\uc774\uac8c \uad6c\uc131\ud558\uace0, 0\uc744 \uc9c1\uc811 \uadf8\ub9ac\uc9c0 \uc54a\uace0 \ube48 \uacf5\uac04\uc73c\ub85c \ub0a8\uae41\ub2c8\ub2e4. \uc774 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":69321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4,620],"tags":[3371,3411,3412,3413],"aesthetic":[3170,3177,3414],"industry":[2254],"class_list":["post-69320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand","tag-3371","tag-3411","tag-3412","tag-3413","aesthetic-3170","aesthetic-3177","aesthetic-3414","industry-fb"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-09-24 13:22:15","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/09\/Room-No.102-Jaipur-Speakeasy-Thumbnail-scaled.jpg","_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/69320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=69320"}],"version-history":[{"count":1,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/69320\/revisions"}],"predecessor-version":[{"id":69327,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/69320\/revisions\/69327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/69321"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=69320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=69320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=69320"},{"taxonomy":"aesthetic","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/aesthetic?post=69320"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/industry?post=69320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}