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<\/figure>\n\n\n\n7UP is revamping its product's flavor and visual identity in the U.S. market. Its parent company, Keurig Dr. Pepper, unveiled the new '7UP Lime Lemon' on August 10, 2026. This is a major product overhaul, the first in 15 years, shifting the flavor from the existing lemon and lime combination to one that emphasizes lime. The new product will be released sequentially across the United States starting in mid-August.<\/p>\n\n\n\n
The new recipe applies to 7UP Regular, 7UP Zero Sugar, Cherry 7UP, and Cherry 7UP Zero Sugar. The order of flavors displayed in the product names has also been changed from 'Lemon Lime' to 'Lime Lemon'. Keurig Dr. Pepper cited internal research results showing that Gen Alpha and Gen Z consumers prefer citrus flavors as the basis for this reorganization.<\/p>\n\n\n\n
The packaging features a vertically oriented logo and enhanced color contrast. The soft shape of the existing logo and the color scheme centered on red dots and green have been maintained. A large lime graphic is placed on the front, and the phrase 'Lime Lemon' is repeated around the logo to convey the priority of the new flavor. Compared to the packaging redesign conducted in the U.S. in 2024, this configuration simplifies the information structure and emphasizes the product name and flavor direction.<\/p>\n\n\n\n
The new brand operates with the 'Flip the Sip' campaign, which includes social content and in-store experiences. This change applies to products sold by Keurig Dr. Pepper in the United States. Since 7UP outside the U.S. is operated by other operators such as PepsiCo, you must check separately whether the same design and recipe are applied.<\/p>\n\n\n\n<\/figure>\n\n\n\n