{"id":67238,"date":"2026-07-29T08:39:57","date_gmt":"2026-07-28T23:39:57","guid":{"rendered":"https:\/\/designcompass.org\/?p=67238"},"modified":"2026-07-29T08:39:59","modified_gmt":"2026-07-28T23:39:59","slug":"pfizer-global-brand-design-system","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2026\/07\/29\/pfizer-global-brand-design-system\/","title":{"rendered":"Pfizer, a brand design system connecting hundreds of products"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\ud654\uc774\uc790(Pfizer)\uac00 \ud39c\ud0c0\uadf8\ub7a8(Pentagram)\uacfc \ud568\uaed8 \uc0c8\ub85c\uc6b4 \uc804\ub7b5\uc801 \uc544\uc774\ub374\ud2f0\ud2f0\uc640 \ube0c\ub79c\ub4dc \uc544\ud0a4\ud14d\ucc98, \ub514\uc790\uc778 \uc2dc\uc2a4\ud15c\uc744 \uacf5\uac1c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\ub294 \ud654\uc774\uc790\uac00 \uacf5\uc2dd\uc801\uc73c\ub85c \uad6c\ucd95\ud55c \uccab \ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uc2dc\uc2a4\ud15c\uc785\ub2c8\ub2e4. \ud32c\ub370\ubbf9 \uc774\ud6c4 \uc554 \uce58\ub8cc\uc640 \uc885\uc591\ud559\uc744 \ube44\ub86f\ud55c \uc8fc\uc694 \uae00\ub85c\ubc8c \ubcf4\uac74 \ubd84\uc57c\ub85c \uc601\ud5a5\ub825\uc744 \ud655\ub300\ud558\ub294 \uac00\uc6b4\ub370, \uae30\uc5c5\uc758 \ubaa9\uc801\uacfc \ud658\uc790\uac00 \uc77c\uc0c1\uc5d0\uc11c \uc811\ud558\ub294 \uc758\uc57d\ud488\uc744 \ub354\uc6b1 \uae34\ubc00\ud558\uac8c \uc5f0\uacb0\ud558\ub294 \ub370 \ucd08\uc810\uc744 \ub9de\ucdc4\uc2b5\ub2c8\ub2e4. \ud504\ub85c\uc81d\ud2b8\ub294 \ud39c\ud0c0\uadf8\ub7a8 \ud30c\ud2b8\ub108 \ub098\ud0c0\uc0e4 \uc820(Natasha Jen)\uc774 \uc774\ub04c\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud654\uc774\uc790\ub294 \uc218\uc2ed \uac1c \uce58\ub8cc \ubd84\uc57c\uc5d0 \uac78\uccd0 \uc218\ubc31 \uac1c\uc758 \uc81c\ud488\uc744 \uc6b4\uc601\ud558\uace0 \uc788\uc73c\uba70, \uac01 \uc18c\ube44\uc790 \uc9c1\uc811 \uad11\uace0(DTC) \ube0c\ub79c\ub4dc\ub294 \uc11c\ub85c \ub2e4\ub978 \ub300\uc0c1\uacfc \uaddc\uc81c \uc870\uac74, \ubaa9\uc18c\ub9ac\ub97c \uac16\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud39c\ud0c0\uadf8\ub7a8\uc740 \ubaa8\ub4e0 \uc81c\ud488\uc5d0 \ud558\ub098\uc758 \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \uac15\uc81c\ud558\ub294 \ub300\uc2e0 \ud0c0\uc774\ud3ec\uadf8\ub798\ud53c, \uc0c9\uc0c1, \uc0ac\uc9c4, \uc77c\ub7ec\uc2a4\ud2b8\ub808\uc774\uc158, \uc544\uc774\ucf58, \ub370\uc774\ud130 \uc2dc\uac01\ud654\ub97c \uacf5\uc720\ud558\ub294 \uae30\ubc18\uc744 \uc124\uacc4\ud588\uc2b5\ub2c8\ub2e4. \uc81c\ud488\ubcc4 \uac1c\uc131\uc744 \uc720\uc9c0\ud558\uba74\uc11c\ub3c4 \ud654\uc774\uc790 \uc0dd\ud0dc\uacc4\uc5d0 \uc18d\ud574 \uc788\uc74c\uc744 \uc77c\uad00\ub418\uac8c \uc804\ub2ec\ud558\ub294 \uad6c\uc870\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\u00b7\ub9c8\ucf00\ud305\u00b7\ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\u00b7\uaddc\uc81c \ub2f4\ub2f9 \uc870\uc9c1\uacfc \ud611\uc5c5\ud574 \uc2e4\uc81c \ud658\uacbd\uc5d0\uc11c \uc9c0\uce68\uc744 \uc801\uc6a9\ud560 \uc218 \uc788\ub294\uc9c0\ub3c4 \uac80\uc99d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud0c0\uc774\ud3ec\uadf8\ub798\ud53c\ub294 \ub450 \uc11c\uccb4\ub97c \uc911\uc2ec\uc73c\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4. \ud654\uc774\uc790 \uc6cc\ub4dc\ub9c8\ud06c\ub97c \ubc14\ud0d5\uc73c\ub85c \uc81c\uc791\ud55c \uc804\uc6a9 \uc11c\uccb4 \u2018Pfizer Tomorrow\u2019\ub294 \uae30\uc5c5\uacfc \ub9c8\uc2a4\ud130\ube0c\ub79c\ub4dc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5d0 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. Dinamo\uac00 \uc81c\uc791\ud55c \u2018Pfizer Diatype\u2019\uc740 76\uac1c \uc774\uc0c1\uc758 \uc2a4\ud0c0\uc77c\uacfc 200\uac1c \uc774\uc0c1\uc758 \uc5b8\uc5b4\ub97c \uc9c0\uc6d0\ud574 \ub2e4\uc591\ud55c \uc81c\ud488 \ube0c\ub79c\ub4dc\ub97c \uc5f0\uacb0\ud569\ub2c8\ub2e4. \uae30\uc874\uc758 \ud654\uc774\uc790 \ube14\ub8e8\uc5d0\ub294 \uc720\uc5f0\ud55c \ubcf4\uc870 \uc0c9\uc0c1\uad70\uc744 \ub354\ud588\uc73c\uba70, \uc2e4\uc81c \ud658\uc790\uc640 \uc758\ub8cc \ud658\uacbd\uc744 \uc790\uc5f0\uad11\uc73c\ub85c \ub2f4\uc740 \uc0ac\uc9c4 \uccb4\uacc4\ub3c4 \ub9c8\ub828\ud588\uc2b5\ub2c8\ub2e4. 2D\u00b73D \uae30\ud558\ud559 \ud615\ud0dc\ub97c \uacb0\ud569\ud55c \uc77c\ub7ec\uc2a4\ud2b8\ub808\uc774\uc158\uacfc 20\uac1c \uc774\uc0c1\uc758 \ucc28\ud2b8\u00b7\uc778\ud3ec\uadf8\ub798\ud53d \ud15c\ud50c\ub9bf, \uc811\uadfc\uc131\uacfc \uc815\ubcf4 \uc774\ud574\ub97c \ub3d5\ub294 \ubaa8\uc158 \uc6d0\uce59\uae4c\uc9c0 \ud3ec\ud568\ud588\uc2b5\ub2c8\ub2e4. \uac1c\ubcc4 \ube0c\ub79c\ub4dc\uc758 \uc790\uc728\uc131\uc744 \ubcf4\uc874\ud558\uba74\uc11c \uc804\uccb4 \uc870\uc9c1\uc758 \uc77c\uad00\uc131\uc744 \ud655\ubcf4\ud55c \ud655\uc7a5\ud615 \ub514\uc790\uc778 \uc2dc\uc2a4\ud15c\uc774\ub77c\ub294 \uc810\uc5d0\uc11c, \ubcf5\uc7a1\ud55c \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \uc6b4\uc601\ud558\ub294 \uc870\uc9c1\uc5d0 \ucc38\uace0\ud560 \ub9cc\ud55c \uc0ac\ub840\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"900\" style=\"aspect-ratio: 720 \/ 900;\" width=\"720\" controls src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Instagram-6.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"900\" style=\"aspect-ratio: 720 \/ 900;\" width=\"720\" controls src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Instagram-7.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"900\" style=\"aspect-ratio: 720 \/ 900;\" width=\"720\" controls src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/Instagram-2-1.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More and Sources<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.pentagram.com\/work\/pfizer\">https:\/\/www.pentagram.com\/work\/pfizer<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\ud654\uc774\uc790(Pfizer)\uac00 \ud39c\ud0c0\uadf8\ub7a8(Pentagram)\uacfc \ud568\uaed8 \uc0c8\ub85c\uc6b4 \uc804\ub7b5\uc801 \uc544\uc774\ub374\ud2f0\ud2f0\uc640 \ube0c\ub79c\ub4dc \uc544\ud0a4\ud14d\ucc98, \ub514\uc790\uc778 \uc2dc\uc2a4\ud15c\uc744 \uacf5\uac1c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\ub294 \ud654\uc774\uc790\uac00 \uacf5\uc2dd\uc801\uc73c\ub85c \uad6c\ucd95\ud55c \uccab \ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uc2dc\uc2a4\ud15c\uc785\ub2c8\ub2e4. \ud32c\ub370\ubbf9 \uc774\ud6c4 \uc554 \uce58\ub8cc\uc640 \uc885\uc591\ud559\uc744 \ube44\ub86f\ud55c \uc8fc\uc694 \uae00\ub85c\ubc8c \ubcf4\uac74 \ubd84\uc57c\ub85c \uc601\ud5a5\ub825\uc744 \ud655\ub300\ud558\ub294 \uac00\uc6b4\ub370, \uae30\uc5c5\uc758 \ubaa9\uc801\uacfc \ud658\uc790\uac00 \uc77c\uc0c1\uc5d0\uc11c \uc811\ud558\ub294 \uc758\uc57d\ud488\uc744 \ub354\uc6b1 \uae34\ubc00\ud558\uac8c \uc5f0\uacb0\ud558\ub294 \ub370 \ucd08\uc810\uc744 \ub9de\ucdc4\uc2b5\ub2c8\ub2e4. \ud504\ub85c\uc81d\ud2b8\ub294 \ud39c\ud0c0\uadf8\ub7a8 \ud30c\ud2b8\ub108 \ub098\ud0c0\uc0e4 \uc820(Natasha Jen)\uc774 \uc774\ub04c\uc5c8\uc2b5\ub2c8\ub2e4. \ud654\uc774\uc790\ub294 \uc218\uc2ed \uac1c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":67239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4,620],"tags":[],"class_list":["post-67238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/01_Instagram-10.00.jpg","publishpress_future_action":{"enabled":false,"date":"2026-08-10 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