{"id":67135,"date":"2026-07-27T10:00:00","date_gmt":"2026-07-27T01:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?p=67135"},"modified":"2026-07-27T08:40:27","modified_gmt":"2026-07-26T23:40:27","slug":"fearless-girl-brand-identity","status":"publish","type":"post","link":"https:\/\/designcompass.org\/en\/2026\/07\/27\/fearless-girl-brand-identity\/","title":{"rendered":"Wall Street&#039;s &#039;Fearless Girl&#039; Expands into a Brand"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\ub274\uc695 \uc6d4\uc2a4\ud2b8\ub9ac\ud2b8\uc758 \uc0c1\uc9d5\uc801\uc778 \uc870\ud615\ubb3c \u2018\uac81 \uc5c6\ub294 \uc18c\ub140(Fearless Girl)\u2019\uac00 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \uacf5\uac1c\ud588\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub529 \uc2a4\ud29c\ub514\uc624 \ub8e8\ub514(Rudy)\ub294 \uc804\ub7b5 \ud30c\ud2b8\ub108 \uc624\ub4dc \uc170\uc774\ud504\ub4dc \uc624\ube0c\uc81d\ud2b8(Odd Shaped Objects), \uc2a4\ud14c\uc774\ud2b8 \uc2a4\ud2b8\ub9ac\ud2b8(State Street)\uc640 \ud611\ub825\ud574 \uc870\ud615\ubb3c\uc758 \uba54\uc2dc\uc9c0\ub97c \ucea0\ud398\uc778\uacfc \uad50\uc721, \ub514\uc9c0\ud138 \uacbd\ud5d8\uc73c\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\ub294 \uc2dc\uac01 \uccb4\uacc4\ub97c \uc124\uacc4\ud588\uc2b5\ub2c8\ub2e4. 2017\ub144 \uc138\uacc4 \uc5ec\uc131\uc758 \ub0a0\uc744 \uc55e\ub450\uace0 \ub4f1\uc7a5\ud55c \uac81 \uc5c6\ub294 \uc18c\ub140\ub294 \uc870\uac01\uac00 \ud06c\ub9ac\uc2a4\ud2f4 \ube44\uc2a4\ubc1c(Kristen Visbal)\uc774 \uc81c\uc791\ud55c \uc57d 1.2m \ub192\uc774\uc758 \uccad\ub3d9\uc0c1\uc785\ub2c8\ub2e4. \ucc98\uc74c\uc5d0\ub294 \ub3cc\uc9c4\ud558\ub294 \ud669\uc18c\uc0c1 \ub9de\uc740\ud3b8\uc5d0 \uc124\uce58\ub410\uc73c\uba70, \ud604\uc7ac\ub294 \ub274\uc695\uc99d\uad8c\uac70\ub798\uc18c \uc55e\uc5d0 \uc790\ub9ac\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc0c8\ub85c\uc6b4 \uc544\uc774\ub374\ud2f0\ud2f0\ub294 \u2018Stand for More\u2019\ub97c \uc911\uc2ec \uac1c\ub150\uc73c\ub85c \uc0bc\uc558\uc2b5\ub2c8\ub2e4. \ub85c\uace0\ub9c8\ud06c\uc5d0\ub294 \uc77c\ub7ec\uc2a4\ud2b8\ub808\uc774\ud130\uc774\uc790 \ub514\uc790\uc778 \ub514\ub809\ud130\uc778 \ub098\ub098 \ub178\uc790\ud0a4(Nana Nozaki)\uac00 \ud45c\ud604\ud55c \uc870\uac01\uc0c1\uc758 \uc606\ubaa8\uc2b5\uc774 \uc0ac\uc6a9\ub410\uc2b5\ub2c8\ub2e4. \ubc14\ub78c\uc5d0 \ud769\ub0a0\ub9ac\ub294 \uba38\ub9ac\uce74\ub77d\uacfc \uace0\uac1c\ub97c \ub4e4\uc5b4 \uc55e\uc744 \ubc14\ub77c\ubcf4\ub294 \uc790\uc138\ub97c \uac04\uacb0\ud55c \uc2e4\ub8e8\uc5e3\uc73c\ub85c \ud3ec\ucc29\ud574, \uc6d0\uc791\uc758 \ud0dc\ub3c4\ub97c \uc791\uc740 \ud06c\uae30\uc5d0\uc11c\ub3c4 \uc778\uc2dd\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0 \uad75\uace0 \uc808\uc81c\ub41c \uc6cc\ub4dc\ub9c8\ud06c\uc640 \ud751\ubc31 \uc911\uc2ec\uc758 \uc0c9\uc0c1, \ud655\uc7a5 \uac00\ub2a5\ud55c \uadf8\ub798\ud53d \uc5b8\uc5b4\ub97c \uacb0\ud569\ud588\uc2b5\ub2c8\ub2e4. \ub8e8\ub514\ub294 \ub3d9\uc2dc\ub300\uc801\uc774\uc9c0\ub9cc \uc720\ud589\uc5d0 \uce58\uc6b0\uce58\uc9c0 \uc54a\uace0, \uac15\uc778\ud558\uba74\uc11c\ub3c4 \ub204\uad6c\uc5d0\uac8c\ub098 \uc5f4\ub824 \uc788\ub294 \uc778\uc0c1\uc744 \ubaa9\ud45c\ub85c \uc0bc\uc558\ub2e4\uace0 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc2dc\uac01 \uccb4\uacc4\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc640 \ub514\uc9c0\ud138 \ucea0\ud398\uc778, \uad50\uc721 \ucf58\ud150\uce20, \uc790\uc120 \uc0c1\ud488 \ub4f1\uc73c\ub85c \ud655\uc7a5\ub429\ub2c8\ub2e4. \uc9c0\uae08\uae4c\uc9c0 \ud2b9\uc815 \uc7a5\uc18c\uc5d0 \ub193\uc778 \uc870\uac01\uc0c1\uc774 \uba54\uc2dc\uc9c0\uc758 \uc911\uc2ec\uc774\uc5c8\ub2e4\uba74, \uc0c8\ub85c\uc6b4 \uc544\uc774\ub374\ud2f0\ud2f0\ub294 \uadf8 \uc874\uc7ac\uac10\uc744 \uc5ec\ub7ec \uc811\uc810\uc5d0\uc11c \ubc18\ubcf5\uc801\uc73c\ub85c \uc804\ub2ec\ud560 \uc218 \uc788\ub294 \uae30\ubc18\uc744 \ub9cc\ub4ed\ub2c8\ub2e4. \uc0c1\uc9d5\uc801\uc778 \uc2e4\ub8e8\uc5e3\uc744 \ube0c\ub79c\ub4dc\uc758 \ud575\uc2ec \uc790\uc0b0\uc73c\ub85c \uc804\ud658\ud558\uba74\uc11c \uac81 \uc5c6\ub294 \uc18c\ub140\ub97c \ub9ac\ub354\uc2ed\uacfc \ud3c9\ub4f1, \ub354 \ub098\uc740 \ubbf8\ub798\ub97c \uc704\ud55c \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc73c\ub85c \ud655\uc7a5\ud55c \uc0ac\ub840\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"852\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@brandiosas-Photo-by-Brandiosas-on-July-23-2026.-May-be-a-graphic-of.jpg\" alt=\"\" class=\"wp-image-67137\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@brandiosas-Photo-by-Brandiosas-on-July-23-2026.-May-be-a-graphic-of.jpg 640w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@brandiosas-Photo-by-Brandiosas-on-July-23-2026.-May-be-a-graphic-of-225x300.jpg 225w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@brandiosas-Photo-by-Brandiosas-on-July-23-2026.-May-be-a-graphic-of-600x799.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"769\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@brandiosas-Photo-by-Brandiosas-on-July-23-2026.-May-be-a-black-and-w-769x1024.jpg\" alt=\"\" class=\"wp-image-67138\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@brandiosas-Photo-by-Brandiosas-on-July-23-2026.-May-be-a-black-and-w-769x1024.jpg 769w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@brandiosas-Photo-by-Brandiosas-on-July-23-2026.-May-be-a-black-and-w-225x300.jpg 225w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@brandiosas-Photo-by-Brandiosas-on-July-23-2026.-May-be-a-black-and-w-768x1023.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@brandiosas-Photo-by-Brandiosas-on-July-23-2026.-May-be-a-black-and-w-600x799.jpg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@brandiosas-Photo-by-Brandiosas-on-July-23-2026.-May-be-a-black-and-w.jpg 1080w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"640\" height=\"852\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@brandiosas-Photo-by-Brandiosas-on-July-23-2026.-May-be-a-graphic-of-1.jpg\" alt=\"\" class=\"wp-image-67139\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@brandiosas-Photo-by-Brandiosas-on-July-23-2026.-May-be-a-graphic-of-1.jpg 640w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@brandiosas-Photo-by-Brandiosas-on-July-23-2026.-May-be-a-graphic-of-1-225x300.jpg 225w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@brandiosas-Photo-by-Brandiosas-on-July-23-2026.-May-be-a-graphic-of-1-600x799.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"852\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@brandiosas-Photo-by-Brandiosas-on-July-23-2026.-May-be-an-image-of-p.jpg\" alt=\"\" class=\"wp-image-67140\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@brandiosas-Photo-by-Brandiosas-on-July-23-2026.-May-be-an-image-of-p.jpg 640w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@brandiosas-Photo-by-Brandiosas-on-July-23-2026.-May-be-an-image-of-p-225x300.jpg 225w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@brandiosas-Photo-by-Brandiosas-on-July-23-2026.-May-be-an-image-of-p-600x799.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More and Sources<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ru-dy.com\/work\/fearlessgirl\">https:\/\/ru-dy.com\/work\/fearlessgirl<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\ub274\uc695 \uc6d4\uc2a4\ud2b8\ub9ac\ud2b8\uc758 \uc0c1\uc9d5\uc801\uc778 \uc870\ud615\ubb3c \u2018\uac81 \uc5c6\ub294 \uc18c\ub140(Fearless Girl)\u2019\uac00 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \uacf5\uac1c\ud588\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub529 \uc2a4\ud29c\ub514\uc624 \ub8e8\ub514(Rudy)\ub294 \uc804\ub7b5 \ud30c\ud2b8\ub108 \uc624\ub4dc \uc170\uc774\ud504\ub4dc \uc624\ube0c\uc81d\ud2b8(Odd Shaped Objects), \uc2a4\ud14c\uc774\ud2b8 \uc2a4\ud2b8\ub9ac\ud2b8(State Street)\uc640 \ud611\ub825\ud574 \uc870\ud615\ubb3c\uc758 \uba54\uc2dc\uc9c0\ub97c \ucea0\ud398\uc778\uacfc \uad50\uc721, \ub514\uc9c0\ud138 \uacbd\ud5d8\uc73c\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\ub294 \uc2dc\uac01 \uccb4\uacc4\ub97c \uc124\uacc4\ud588\uc2b5\ub2c8\ub2e4. 2017\ub144 \uc138\uacc4 \uc5ec\uc131\uc758 \ub0a0\uc744 \uc55e\ub450\uace0 \ub4f1\uc7a5\ud55c \uac81 \uc5c6\ub294 \uc18c\ub140\ub294 \uc870\uac01\uac00 \ud06c\ub9ac\uc2a4\ud2f4 \ube44\uc2a4\ubc1c(Kristen Visbal)\uc774 \uc81c\uc791\ud55c \uc57d 1.2m \ub192\uc774\uc758 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":67136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4,620],"tags":[],"class_list":["post-67135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-brand"],"acf":[],"jetpack_featured_media_url":"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/07\/@brandiosas-Photo-by-Brandiosas-on-July-23-2026.-May-be-an-illustrati.jpg","publishpress_future_action":{"enabled":false,"date":"2026-08-10 13:25:16","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/67135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/comments?post=67135"}],"version-history":[{"count":1,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/67135\/revisions"}],"predecessor-version":[{"id":67141,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/posts\/67135\/revisions\/67141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/67136"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=67135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/categories?post=67135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/tags?post=67135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}